MarketingProfs: in this issue: How to prepare for voice commerce | storytelling, digital transformation, CX, and you

Your Source for What Matters in Marketing • From the Team at MarketingProfs

Together with the email marketing experts:

Thursday, October 31, 2019

	Four Ways to Prepare for Voice Commerce
	Storytelling, Digital Transformation, Customer Experience... and You: Contently's Joe Lazauskas [Podcast]
	We Were Built to Pay Attention to Stories: It's Science!
	Tips for Online Listings That Grab Attention and Generate Sales [Infographic]

Four Ways to Prepare for Voice Commerce

You've built your marketing career by creating compelling campaigns that capture calls, clicks, likes, shares, and sales. You've mastered the art and science of SEO. But are you ready to market to the next generation of consumers? Are you ready for voice commerce? Here's how you can be.

Storytelling, Digital Transformation, Customer Experience... and You: Contently's Joe Lazauskas on Marketing Smarts [Podcast]

Joe Lazauskas, head of marketing at Contently, shares advice on using storytelling for content marketing and successfully managing digital transformation. He also discusses the resurgence of interest in customer experience. Read more and listen in on this insightful conversation.

Avoid Sending Broken Emails Ever Again

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So many moving parts. So many things that can wrong. But there is a way to catch your email campaign's broken links, images, and tracking. And test load times. And improve subject lines. And do even more still... Like create better emails, faster. And reach the inbox, not the spam folder. Start sending better email today with Litmus.

We Were Built to Pay Attention to Stories: It's Science!

MarketingProfs event

One of the best ways to create authentic, lasting connections with your audience is to use narratives in your marketing. And the MarketingProfs Storytelling Summit for Marketers will give you the know-how to do it. Learn more.

Tips for Online Listings That Grab Attention and Generate Sales [Infographic]

Online shopping is as accessible and popular as ever, resulting in a glut of online promotional material. These days, crafting a listing or promotion that catches the eye requires skill and a deep understanding of customers. Here's how to craft online listings that truly speak to your audience.

Profs Picks

We marketers are always on the lookout for ways to improve our email campaigns. After all, we need to entice readers to click through and read our messages instead of, or at least in addition to, all the myriad messages other marketers are sending them via countless channels. A great way to stand out? Animated GIFs in emails. If you'd like to know how to use GIFs in your emails—everything from the pros and cons, to great examples of GIF use, to ways to create GIFs, to the email clients that support GIFs—check out this guide to using animated GIFs in email.

What's a really good way to describe what MarketingProfs B2B Forum (#mpb2b) can do for you? Pack a year's worth of marketing knowledge into 2-3 days of intense learning, networking, and fun & shenanigans? Yes... that sounds about right. And if the attendee reactions to this year's just-finished B2B Forum in DC are any indication, #mpb2b 2020—in San Francisco, November 3-6, 2020—will be AMAZING! Register now to save big!

Upcoming Events

OCT

[Webinar] Demystifying Event Marketing
sponsored by Cvent | 60 minutes

NOV

[Webinar] Video Is the Future of Content Marketing
sponsored by Prezi | 30 minutes

NOV

[Online Forum] Marketing With Video
sponsored by Vidyard | 3 live sessions

So glad you could join us today!

—Vahe Habeshian, Director of Publications

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