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| By Caroline Watts |
| Audiences are more likely to respond to marketing messages if they see the same message across multiple channels. PPC together with retargeting will boost each tactic's effectiveness—and performance overall.
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| By Matthew Grant |
| Boston University's Dean of Students Kenn Elmore discusses BU's sometimes-pioneering use of social media, including for "reaching the unreachable." I asked him to explain what he meant by "the unreachable."
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| If you need of a social media strategy spruce-up, this 40-page guide is for you! You'll learn best-practices for garnering buy-in, determining strategy, creating a strong brand presence, and keeping your fans and followers happily engaged.
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| Halloween Fun: The Online Buzz on Treats, Kids' Favorites |
| Candy corn is one of most enduring symbols of Halloween—and the subject of more social media buzz than any other type of Halloween candy—according to the NetBase Brand Passion Index, which measures the intensity of consumer passion for brands among users of online communities.
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Four Ideas for Finding More Time to Create Content
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| At long last, you know exactly what content you want to produce. You're armed with a list of brilliant project ideas and you're ready to get to work. But now, you face the second biggest challenge in content marketing: finding time to produce all that content.
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| By Verónica Maria Jarski |
| Hockey-mask wearing villains? Things that go bump in the night? Clowns? Boring. This Halloween, we're sharing a fun infodoodle of what really scares marketers.
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