Today's dose of marketing know-how.
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Together with website strategy experts Clear Digital
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Today's dose of marketing know-how | Wednesday, October 30, 2024
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👋 Hello, Marketer!
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There's some studies that show promise that you can reduce the stress-causing hormone cortisol in just 20 seconds by practicing a combination of self-touch and self-compassionate thinking. Try it out by putting one hand on your heart, one on your belly, closing your eyes, and sending kind thoughts to yourself.
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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Why a Purpose-Driven Marketing Strategy Matters in B2B
Learn how integrating purpose into your B2B strategy builds trust, strengthens client partnerships, and drives business growth.
Read more now ➔
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COMMUNITY | POLL RESULTS
The results of our recent Community Poll are in! Check out what your peers said:
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SPONSORED
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Ready to Invest Strategically for Your Website Redesign?
Your website is the key to driving growth, so it needs strategic investment. Need help budgeting for your B2B website? Explore this ultimate guide for budgeting and use the free calculator to determine the investment needed based on your business and marketing priorities.
Explore the guide ➔
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RESEARCH
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Do Recent College Grads Need Workplace Etiquette Training?
Most managers (81%) say recent college graduates would benefit from workplace training in various areas, such as receiving feedback and cellphone etiquette, according to recent research.
Check out the study findings ➔
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SPONSORED WEBINAR
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The Lead Nurturing Playbook: B2B Marketing Strategies for Faster Conversions
Discover trending and successful B2B strategies to nurture your leads, accelerate sales conversations, and convert prospects before the year ends. You'll get real-world examples, actionable advice, and answers to your pressing questions in this webinar.
Save your spot ➔
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VIDEO FROM THE ARCHIVES
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Inclusive B2B Marketing Techniques You Can't Afford to Ignore
In a world where diversity and inclusivity are becoming central to business values, B2B marketers are facing the challenge of integrating those principles into their marketing. This episode covers essential inclusive marketing techniques.
Tune in ➔
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FOR MARKETINGPROFS PRO MEMBERS
What Are Your Marketing End Goals?
When planning your strategy, you have to know your end goals—and whether they're attainable. Discover how to use situational analysis to inform your marketing strategy in 2025 with Pam Didner's 4-part workshop, Marketing Fundamentals. Available now to PRO members.
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PROFS PICK—SPONSORED
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The B2B environment is rapidly changing—but is your website keeping up?
Websites can quickly become misaligned with rapidly changing business priorities and marketing strategies. Yet, your website is a critical touchpoint in B2B marketing. Despite that, too many companies underinvest in their websites, undermining their own marketing—and the business itself. Which is why aligning your website investment with your business goals is so vital for maximizing ROI and growth. Updating your website can lead to immediate, short-term boosts in performance, but it's just as important to think about long-term scalability and customer engagement. Clear Digital's in-depth guide explores how you can plan for both. Yes, it can feel daunting, but a practical budgeting calculator—access it through the guide—can help you determine the right investment level based on your business's unique needs. Your marketing ROI and business growth depend on it.
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Upcoming Events
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OCT
30
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Marketing Writing Bootcamp session with Sarah Greesonbach
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OCT
31
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45-minute webinar | sponsored by Predictiv
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NOV
7
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45-minute webinar | sponsored by Ortto
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NOV
12-14
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Join us live in Boston for the best B2B marketing conference on the planet.
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NOV
20
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4-week Working Webinar Series with Oli Gardner
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