MarketingProfs Today: Consumer Psych | Facebook's Warning to Marketers | Blogging Trends

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In this issue

1.	How-To: Consumer Psychology: Five Tips for Creating Positive (and Reasonable) Expectations
2.	#SocialSkim: Facebook's Warning to Marketers; LinkedIn Smart Replies: 10 Stories This Week
3.	PRO On-Demand Seminar: Hug Your Haters
4.	Survey Says: Blogging Trends: Typical Post Length and Publishing Frequency
5.	Infographic: Digital and Social Stats in 2017: A Snapshot

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How-To

Consumer Psychology: Five Tips for Creating Positive (and Reasonable) Expectations

By Charlotte Blank

As marketers, we need to know how to build excitement for our product or service without overhyping and disappointing customers. And the best way to master walking that fine line is by better understanding how and why expectations alter experiences. Read More

FOR PRO Members

On-Demand Seminar: Hug Your Haters

New York Times best-selling author Jay Baer will show you why you need to hug your haters and embrace complaints. You’ll learn specific frameworks for answering them, tips on how to handle trolls, why you need to answer every complaint, in every channel, every time, and much more. Read More

By upgrading to PRO membership, you'll get unlimited access to an unparalleled collection of premium marketing resources including new Teach Me How seminars, tactical video tutorials, research, and more. Bonus: save 25% this month!

Survey Says

Blogging Trends: Typical Post Length and Publishing Frequency

By Ayaz Nanji

Bloggers are writing more long posts, spending more time crafting pieces, and publishing less frequently this year than in years past, according to recent research from Orbit Media. Read More

Quick Take

#SocialSkim: Facebook's Warning to Marketers; LinkedIn Smart Replies: 10 Stories This Week

By Christian Neri

Facebook's stark reminder to advertisers that they don't hold the power; LinkedIn upgrades messaging—and your productivity—with smart replies; Facebook's Pinterest-esque "Sets"; Snapchat could soon be a source of referral traffic; Twitter's "transparency center"; social commerce is coming... Read More

AT-A-GLANCE

Digital and Social Stats in 2017: A Snapshot [Infographic]

By Laura Forer

It's no surprise that the number of Internet and social media users is growing, but the stats are staggering. Social media has penetrated much of the world, and mobile social use accounts for a large portion of it. Here are the stats marketers need to make sure they're keeping up. Read More

event calendar

Oct 31	FREE Seminar—Don't Let Social Media Data Spook You!
Nov 1	FREE Seminar—10 Common Webinar Mistakes… and How to Avoid Them
Nov 10	Virtual Conference—Content Marketing \| Feed Your Content Beast a Better Diet
Nov 16	Teach Me How—How to Build an Email Nurturing Campaign That Converts
Dec 14	Teach Me How—Must-Have Strategies to Succeed at LinkedIn Content Marketing
Nov 2018	B2B Marketing Forum—Registration is now open!

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Research Writer: Ayaz Nanji
Contributor: Christian Neri

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