MarketingProfs Today: Content Curation Myths | Strongest Social Brand | Marketing's Marketing Problem

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In this issue

1.	How-To: 10 Common Myths About Content Curation
2.	#SocialSkim: The Strongest Social Brand, Plus 12 More Stories This Week
3.	PRO [Online Toolkit] Optimize and Maintain Your Email List
4.	My View: Warning: The Rest of Your Company Has No Idea What Marketing Does
5.	Survey Says: The 10 Most Anticipated Video Games This Holiday Season

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How-To

10 Common Myths About Content Curation

By Tasia Gonsalves-Barriero

Why is there so much mystery surrounding content curation? And why are marketers still struggling to understand it—and put it into practice? Maybe in part because myths about it still abound. Read More

FOR PRO Members

[Online Toolkit] Optimize and Maintain Your Email List

Creating a plan to manage your email list is difficult. That's why we've pulled together all the steps for building, optimizing, and governing your list so that it aligns with your business objectives. Use our Email List Manager to simplify the process now—and thank us later! Read More

Online Master’s in Integrated Marketing Communications. Learn to apply data-driven consumer insights that drive successful marketing communications. Earn your Medill Integrated Marketing Communications master’s degree online from Northwestern University. Download the latest white paper from IMC.

Survey Says

The 10 Most Anticipated Video Games This Holiday Season

By Ayaz Nanji

Activision’s Call of Duty: Black Ops III is expected to be the most sought-after multi-platform video game by consumers this holiday season, according to a recent report from Nielsen. Read More

Quick Take

#SocialSkim: The Strongest Social Brand, Plus 12 More Stories in This Week's Roundup

By Angela Natividad

This week: the strongest US social brand, how Snapchat plans to improve video production offerings, which content marketing horrors to avoid, how Google's helping users pick costumes, and how Target won social points with a Halloween promo. Read More

My View

Warning: The Rest of Your Company Has Absolutely No Idea What Marketing Does

By Justin Gray

Your marketing department can be successful and still have the rest of the company wonder why Marketing is needed. That disconnect needs to be addressed. Read More

event calendar

Nov 5	PRO Seminar—Empower Your Employees to Be Brand Advocates
Nov 10	FREE Seminar—Innovative Strategies for Mobile Engagement
Nov 12	PRO Seminar—The Recipe for an Integrated Approach to Event Marketing
Nov 13	Virtual Conference—Mobile Marketing \| 3 online sessions *FREE!*
Nov 17	FREE Seminar—Content Marketing in 2016

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Director of Publications: Vahe Habeshian
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Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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