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| By Maribeth Ross |
| "Trick or Treat" may be a beloved phrase come Halloween, but it takes on a whole new meaning for many B2B marketers whenever a lead generation campaign is deployed.
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| In just 10 minutes, you'll learn how to implement a few quick and easy high-impact tests that will garner results. You'll walk away with techniques that you can put to use to improve your email marketing results right away!
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| Blogging Drives Leads, Website Traffic |
| On average, companies that publish 15 or more blog articles per month generate five times more Web traffic than companies that don't blog at all, and those that blog 9-15 times per month generate three times more traffic than companies that don't blog.
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The Six Facebook Secrets of Superbrands
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| Facebook recently passed the milestone of a billion active users per month. So, for brands, the oldest question in the social media book has become even more pressing: What's the best way to access and engage this super-present audience? Why, emulate the top-performing 10% of brands, of course. Here's how.
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By Michelle Rebecca
Barnes & Noble College Marketing recently published a report detailing its survey of 2,500 college students and their perceptions about advertising practices. Find out what marketers can learn from the report.
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