Today's dose of marketing know-how.
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Today's dose of marketing know-how | Thursday, October 3, 2024
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👋 Hello, Marketer!
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A baby pygmy hippopotamus in a Thailand zoo named Moo Deng has taken the Internet by storm. Her name was chosen by the public and means "bouncy pig," which only adds to her appeal. She’s known for her dramatic and chaotic personality, and she has inspired a fresh wave of very cute memes.
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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We Don't Need Your Pride, We Need Your Respect: The LGBTQ+ Community and Corporate America
An impassioned argument that corporate Pride often falls short of meaningful allyship, focusing instead on commerce and misunderstanding the LGBTQ+ community as a monolithic group.
Read more ➔
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COMMUNITY | POLL RESULTS
The results of our recent Community Poll are in! Check out what your peers said:
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INFOGRAPHIC
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Seven Tips for Running a Successful PR Campaign
This infographic looks at what it takes to run a PR campaign that reaches the right people and benefits the business.
See the infographic ➔
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SPONSORED WEBINAR
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Visual Communication Mastery
Unlock new visual-communication tactics, transform your B2B marketing, and supercharge customer acquisition. Discover how to create compelling visuals, streamline workflows, and boost your marketing efficiency with Canva's Work Kits and Magic Studio.
Bring visual power to B2B ➔
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PODCAST FROM THE ARCHIVES
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Say No to Pandering, Yes to Cause-Aligned Marketing
"Unapologetic marketing truthteller" and on-demand communications specialist Katie Martell talks about the power of cause-aligned marketing as opposed to "pandering," and explains how to avoid the latter.
Read more and listen in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Stories Overcome Buyer Reservations
At the other end of your B2B transaction are real, live people with emotions... and reservations. And you won't overcome their reservations with cold facts and figures. Ekaterina Walter shows you how to warm up buyers with a good B2B story in B2B Storytelling for Humans: Stories That Inspire Buyers to Action. This Master Class is available now to PRO members.
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Upcoming Events
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OCT
10
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60-minute webinar | sponsored by Canva
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OCT
11
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3 live sessions | sponsored by Exclaimer
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NOV
12-14
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Join us live in Boston for the best B2B marketing conference on the planet.
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