MarketingProfs Today: Employee Advocacy | Annoying Stuff Brands Do on Social | Brand Publishing

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In this issue

1.	How-To: How to Get Maximum Engagement From Your Employee Advocacy Program
2.	Survey Says: The Most Annoying Things Brands Do on Social Media
3.	PRO MarketingProfs University: How to Plan & Build a Can't-Fail Content Marketing Strategy
4.	My View: Train-of-Thought Analytics Can Help Non-Techie Marketers Understand Data
5.	Infographic: How to Successfully Become an Online Brand Publisher

Be admired. Give your company modern marketing skills, and better yet, an admired brand name. Find out How.

How-To

How to Get Maximum Engagement From Your Employee Advocacy Program

By Stephan Hovnanian

Word-of-mouth marketing is not new, but companies are putting a new spin on it to help their marketing, sales, and recruiting: Instead of customers, employees are the ones taking to their personal social networks through employee advocacy programs. Read More

FOR PRO Members

MarketingProfs University: How to Plan and Build a Can't-Fail Content Marketing Strategy

In this PRO seminar, we'll share key factors for content marketing success, including how to deliver useful information to customers without breaking the bank. You'll walk away with advanced tools, tactics, and templates you can immediately use to reach, engage, and convert new customers. Read More

Give your company modern marketing skills, and better yet, an admired brand name. Find out how and be admired.

Survey Says

The Most Annoying Things Brands Do on Social Media

By Ayaz Nanji

Consumers say posting too often is the most annoying thing that brands do on social media, according to recent research from Sprout Social. Read More

Quick Take

How to Successfully Become an Online Brand Publisher [Infographic]

By Verónica Jarski

Create high-quality brand content that attracts and engages your customers. These tips can help you get started. Read More

My View

Train-of-Thought Analytics Can Help Non-Techie Marketers Understand Data

By Curt Bloom

Train-of-thought analytics empowers non-techie (and techie) marketers to take streams of available data out of the hands of IT and to start making use of it. Read More

event calendar

Oct 6	MarketingProfs University—Content Marketing Crash Course
Oct 6	PRO Seminar—How to Plan and Build a Can't-Fail Content Marketing Strategy
Oct 11	FREE Seminar—Couples Therapy: How to Combat Sales and Marketing Misalignment to Maximize Conversions
Oct 13	PRO Seminar—How Social Media Can Help You Promote Your Event and Increase Attendees
Oct 14	Virtual Conference—Mobile Marketing \| 3 online sessions *FREE!*
Oct 18-21	B2B Marketing Forum—Build marketing skills (and smarts) to last

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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