Today's dose of marketing know-how.
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Together with website strategy experts Clear Digital
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Today's dose of marketing know-how | Tuesday, October 29, 2024
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👋 Hello, Marketer!
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I increase my scary movie intake in October in honor of my favorite holiday, Halloween. I love how the villain always walks so much slower than the frantic people attempting to escape, yet still always gets where they need to be just as quickly. Is there a lesson there? Probably. Now pass the popcorn!
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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How to Stop Overpaying for Google Ads: Three Smarter Bidding Strategies
Discover effective strategies for optimizing Google Ads bidding to reduce wasted spend and boost campaign efficiency.
Learn more ➔
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COMMUNITY | TESTIMONIAL
"Most comprehensive overview of how to get maximum value from AI for content marketing."
—Attendee at 10 Ways to Use AI for Performance and Productivity with Andy Crestodina.
Catch Andy's live workshop in Boston, Nov. 12. Details here.
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SPONSORED
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Ready to Invest Strategically for Your Website Redesign?
Your website is the key to driving growth, so it needs strategic investment. Need help budgeting for your B2B website? Explore this ultimate guide for budgeting and use the free calculator to determine the investment needed based on your business and marketing priorities.
Explore the guide ➔
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RESEARCH
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Are Marketers Worried About Being Replaced by AI?
Nearly half of marketers in the United States say they are worried AI will replace their job one day, according to recent research.
Check out the study findings ➔
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SPONSORED WEBINAR
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The Lead Nurturing Playbook: B2B Marketing Strategies for Faster Conversions
Discover trending and successful B2B strategies to nurture your leads, accelerate sales conversations, and convert prospects before the year ends. You'll get real-world examples, actionable advice, and answers to your pressing questions in this webinar.
Save your spot ➔
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INFOGRAPHIC
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How to Maximize Engagement on TikTok
This infographic explores the key factors that influence content discovery and amplification on TikTok.
See the infographic ➔
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FOR MARKETINGPROFS PRO MEMBERS
Track Offline Sales With GA4
Google Analytics is great at tracking online conversions. But what if customers buy offline? No sweat. Janet Driscoll Miller shows you how to connect GA4 with your offline data for improved conversion tracking in The Modern Marketer's Guide to Google Analytics. This exclusive, four-part series is included with PRO membership.
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PROFS PICK—SPONSORED
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The B2B environment is rapidly changing—but is your website keeping up?
Websites can quickly become misaligned with rapidly changing business priorities and marketing strategies. Yet, your website is a critical touchpoint in B2B marketing. Despite that, too many companies underinvest in their websites, undermining their own marketing—and the business itself. Which is why aligning your website investment with your business goals is so vital for maximizing ROI and growth. Updating your website can lead to immediate, short-term boosts in performance, but it's just as important to think about long-term scalability and customer engagement. Clear Digital's in-depth guide explores how you can plan for both. Yes, it can feel daunting, but a practical budgeting calculator—access it through the guide—can help you determine the right investment level based on your business's unique needs. Your marketing ROI and business growth depend on it.
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Upcoming Events
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OCT
30
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Marketing Writing Bootcamp session with Sarah Greesonbach
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OCT
31
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45-minute webinar | sponsored by Predictiv
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NOV
7
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45-minute webinar | sponsored by Ortto
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NOV
12-14
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Join us live in Boston for the best B2B marketing conference on the planet.
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NOV
20
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4-week Working Webinar Series with Oli Gardner
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