MarketingProfs: In this issue: Effective project management | Email tactics of high-open-rate senders | Storytelling

Your Source for What Matters in Marketing • From the Team at MarketingProfs

Together with the email marketing experts:

Tuesday, October 29, 2019

	Effective Marketing Project Management, Even If You Have No Experience
	We Were Built to Pay Attention to Stories: It's Science!
	The Email Tactics Used by Senders With High Open Rates [Study]
	Halloween by the Numbers: 2019 Statistics for Marketers [Infographic]

Effective Marketing Project Management, Even If You Have No Experience

Nearly every marketer will be asked to manage a project at some point in their career. But not every marketer will have formal project management training—or feel confident in their planning or leadership skills. Leading and managing marketing projects doesn't have to feel overwhelming.

Avoid Sending Broken Emails Ever Again

sponsored

So many moving parts. So many things that can wrong. But there is a way to catch your email campaign's broken links, images, and tracking. And test load times. And improve subject lines. And do even more still... Like create better emails, faster. And reach the inbox, not the spam folder. Start sending better email today with Litmus.

We Were Built to Pay Attention to Stories: It's Science!

MarketingProfs event

One of the best ways to create authentic, lasting connections with your audience is to use narratives in your marketing. And the MarketingProfs Storytelling Summit for Marketers will give you the know-how to do it. Learn more.

The Email Tactics Used by Senders With High Open Rates [Study]

Email senders with higher-than-average open rates are especially likely to rely on delivery optimization, A/B-testing, and reactivation campaigns, according to recent research. Check out the study findings.

Halloween by the Numbers: 2019 Statistics for Marketers [Infographic]

Americans by the millions are in the midst of buying candy, costumes, and home and yard decorations in preparation for Halloween this week. For e-commerce considerations, trends, costume preferences, and sales and marketing tips, see this infographic.

Profs Picks

We marketers are always on the lookout for ways to improve our email campaigns. After all, we need to entice readers to click through and read our messages instead of, or at least in addition to, all the myriad messages other marketers are sending them via countless channels. A great way to stand out? Animated GIFs in emails. If you'd like to know how to use GIFs in your emails—everything from the pros and cons, to great examples of GIF use, to ways to create GIFs, to the email clients that support GIFs—check out this guide to using animated GIFs in email.

What's a really good way to describe what MarketingProfs B2B Forum (#mpb2b) can do for you? Pack a year's worth of marketing knowledge into 2-3 days of intense learning, networking, and fun & shenanigans? Yes... that sounds about right. And if the attendee reactions to this year's just-finished B2B Forum in DC are any indication, #mpb2b 2020—in San Francisco, November 3-6, 2020—will be AMAZING! Register now to save big!

Upcoming Events

OCT

[Webinar] Demystifying Event Marketing
sponsored by Cvent | 60 minutes

NOV

[Webinar] Video Is the Future of Content Marketing
sponsored by Prezi | 30 minutes

NOV

[Online Forum] Marketing With Video
sponsored by Vidyard | 3 live sessions

So glad you could join us today!

—Vahe Habeshian, Director of Publications

Comments? Contact us.
Advertising/Sponsorship here or telephone 866-557-9625
Read our Terms of Service here.

MarketingProfs LLC
1985 Riviera Dr, Ste 103-17
Mount Pleasant, SC 29464

Did someone who cares about you forward this to you? Subscribe here to get your own copy.