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In This Issue
+ How-To: Three Rules for Converting Online Leads Into Sales
+ Survey Says: Most Global Marketers Lack Multilingual Content Strategy
+ PRO Take 10: Inventory Management Pitfalls to Avoid
+ Infographic: Boo! Creepy Consumer Calculations for Halloween 2013
+ My View: Introverts Unite! Four Tips That Can Make Events Less Scary
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Advertisement  The iPhone® is the most used device to check email. Learn how your customers are interacting with email on mobile devices. Download the NEW research report from Experian Marketing Services.
How-To Three Rules for Converting Online Leads Into Sales
By Michael Boyette
It's OK, you can say it: Online leads are a pain in the neck. One problem is that many firms treat online leads like traditional leads, but online leads are live—more like an inbound phone call or a face-to-face customer. Read More
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PRO Take 10: Inventory Management Pitfalls to Avoid
Effective inventory management is a prerequisite for success in omni-channel retail, and it is an integrated and disciplined process that must be part of a company's culture. In just 10 minutes, you'll learn what inventory management pitfalls to avoid by following industry best-practices. Read More
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Advertisement  Email plus mobile interactions.
50% of email opens occur on a mobile device. Learn how your customers are interacting with email on mobile. Download the NEW report from Experian Marketing Services.
Survey Says
Most Global Marketers Lack Multilingual Content Strategy
By Ayaz Nanji
More than half (60%) of companies that market globally have no overarching multilingual content marketing strategy, accord to a recent report by Cloudwords. Read More
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Quick Take
Boo! Creepy Consumer Calculations for Halloween 2013 [Infographic]
By Verónica Maria Jarski
Here's a bewitching look at consumer behavior during Halloween, such as what folks are buying, what social networks are inspiring their costumes, and how much they are spending. Read More
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My View Introverts Unite! Four Tips That Can Make Events Less Scary
By Courtney Bosch
Introverts often find events overwhelming... but you can attend conferences and still be true to your introverted self. Check out these four conference survival tips. Read More
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Oct 29
 FREE Seminar— Cart Abandonment: What Consumers Want from Us
Oct 31
 PRO Seminar—Insta-Power: Reach More Customers with the Power of Pictures
Nov 5
 FREE Seminar—The New Frontier of Lead Nurturing: Display Advertising and Marketing Automation
Nov 7
 PRO Seminar—Social Success: Tips for Integrating Social Media into Your Marketing Mix
Nov 8
 Virtual Conference—Take your mobile strategy from zero to hero Sign up for free!
Dec 5
 MarketingProfs University—Content Marketing Crash Course Use code CONTENT13 to save $200
 
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