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In This Issue
+ How-To: Voice of the Customer: Trick or Treat?
+ PRO Seminar: Campaign Planning and Management Fundamentals
+ Survey Says: Top 50 Websites: Pinterest Makes Debut
+ Quick Take: Bolster Your Linkbuilding Efforts With Guest-Blogging
+ My View: Do You Have 'Like' Integrity? Six Ways to Check
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How-To Voice of the Customer: Trick or Treat for Your Product Launch?
By Tim Riesterer
You may be in for a scary surprise this Halloween season if you are using “voice of the customer” research to drive the positioning and messaging for your product launch. Read More
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PRO PRO Seminar: Campaign Planning and Management Fundamentals
A big campaign can be overwhelming: Where should you start? How can you forecast for budget cuts and bumps in the road? This PRO seminar covers the basics of campaign planning and management to help you create the framework for a successful campaign. Read More
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Advertisement  Get the inside scoop on what works (and what doesn't) in today's marketing campaigns. Learn to make your campaigns stand out and inspire action in MarketingProfs University: Campaign Planning & Management. Save $200 when you use code WOWFACTOR.
Survey Says
Top 50 Websites: Pinterest Makes Debut, Google Holds Top Spot
Google Sites remained the top-ranked Web property in September 2012, attracting some 187 million visitors, and Pinterest made its debut on the top 50 chart, at No. 50. Microsoft Sites was again, No. 2, with 167 million, followed by Yahoo Sites with 164 million and Facebook with 150 million. Read More
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Quick Take
Bolster Your Linkbuilding Efforts With Guest Blogging
For the major search engines, links to your website matter much more than keywords do, but linkbuilding can be tricky. So what can you do? Your best bet is to write guest posts for popular blogs. And here's how you can get that exclusive invitation to be a "guest" writer. Read More
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My View Do You Have 'Like' Integrity? Six Ways to Check
By Tobias Schremmer
When Facebook replaced its "Become a Fan" button with the ubiquitous "Like" button, everyone began clicking away... But have you been clicking "Like" with integrity? Here's how to find out. Read More
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Oct 30
FREE Seminar—Next Generation B2B Content Creation and Curation: An Executive Roundtable
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PRO Seminar—Campaign Planning and Management Fundamentals
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MarketingProfs University—Campaign Planning and Management save $200 with code WOWFACTOR
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FREE Seminar—The Business of Awesome: How to Make Your Business Boom
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