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Thursday, October 28, 2021

📋 Table of Contents

1. Six Tips for Generating More Leads With Your Marketing Content

2. Top Five Elements of an Annual Business Plan

3. Connect With Your Buyers Using Conversational Marketing sponsored webinar

4. The Incredible Scale of Data Generated Online Every Minute

5. Win the Content Game With a New Toolbox MarketingProfs PRO webinar

Scroll down for more, including industry news, community goings-on, and other useful resources.

Six Tips for Generating More Leads With Your Marketing Content
article
Six Tips for Generating More Leads With Your Marketing Content
There may be no magic bullet for increasing lead generation, but tweaking your marketing content can still boost the response to it—and improve lead quality. Here are six easy ways to do that. »
How Marketers Can Prepare for the Coming Tech Spending Boom: The 2022 State of IT
sponsored
How Marketers Can Prepare for the Coming Tech Spending Boom: The 2022 State of IT
Great news! Especially for tech marketers. Most businesses are planning to increase IT budgets in 2022, so now is the time to figure out how you can capitalize on the expected tech spending boom. See what tech buyers are going to be buying in 2022. Get the State of IT report. »
Top Five Elements of an Annual Business Plan
article
Top Five Elements of an Annual Business Plan
As we near the end of the fiscal year, we're revisiting one of our most popular articles of all time. It consistently ranks highly for us and is one of our top drivers of visitors to the MarketingProfs site. Check it out to start writing your annual business plan today. »
sponsored webinar
Connect With Your Buyers Using Conversational Marketing
Today's buyers want solutions, but they also want to feel heard and appreciated by the brands they interact with. Join Heather Robson and Mark Kilens to learn how conversational marketing can weave empathy into your writing and reduce friction in the buyer's journey. »
The Incredible Scale of Data Generated Online Every Minute
infographic
The Incredible Scale of Data Generated Online Every Minute
Did you know that 5.7 million Google searches are conducted every minute, on average? Or how about that TikTok users watch 167 million videos every minute? Check out the infographic. »
Win the Content Game With a New Toolbox
MarketingProfs PRO webinar
If you want your content to be found, you can't just do what everyone else is doing. Join search expert and founder of Seer Interactive Wil Reynolds to learn how to build an innovative toolbox that will get your content seen. A PRO exclusive!
Win the content game
Profs Picks
sponsored
Wouldn't we all like to know which solutions or services our customers will be looking to buy? Spiceworks Ziff Davis (SWZD) surveyed 1,000+ technology buyers from companies in North America and Europe for its annual State of IT Report to see what 2022 has in store for IT budgets and tech trends. For example, most companies expect to have more revenue—and they plan to use more of it for buying technology. The tech they're looking at more than before includes Cloud and managed services, and they'll be looking at security solutions, among others. Many of these ready-to-invest tech buyers will be researching your solution—or your competitors'. Start learning how you can reach them. Download your free copy of the 2022 State of IT Report.
Afoot in the Neighborhood
MarketingProfs community goings-on
Are you proud of what you've achieved with ABM in your organization? Proud of a peer who has had great success with ABM programs? Nominations are now open for the 2021 ABM Leadership Awards! Nominate yourself or a peer by Friday, November 5, for the opportunity to be selected as a top ABM Leader in 2021.
Summer is over, but our summer series of "working webinars" is still available for PRO members on demand. Check out each hands-on resource: lead magnetslist-buildingwelcome campaigns, sales campaigns and pipelines, and nurture campaigns.
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage), is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, and Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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News You Can Use
Updates from around the industry
Instoried Secures $8M to Expand AI-Powered Platform That Guarantees Enhanced Content Performance and ROI MarTech Series
ActionIQ Launches Industry-First Fully Integrated Real-Time Customer Experience Solution PR Newswire
Terminus Introduces Free Data Audit, Improving B2B GTM Data Accuracy Business Wire
UserGems Raises $20M to Take on ZoomInfo to Help With Prospecting and Sales Intelligence TechCrunch
impact.com Announces New Product Functionality for B2B SaaS Through Partnership With HubSpot Yahoo Finance
Ultra Commerce Completes Acquisition of Slatwall Commerce PR Newswire
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[Doubleheader Event] How Conversational Marketing Connects With Buyers and Accelerates the Funnel
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[Friday Forum] Marketing Strategy
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