MarketingProfs Today: B2B Word-of-Mouth | Twitter to Shutter Vine | Cross-Selling and Upselling

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In this issue

1.	How-To: Three Ways Marketers Can Master Strategic Word-of-Mouth
2.	#SocialSkim: Twitter Kills Off Vine, Instagram Tests Live Video: 12 Stories This Week
3.	PRO Online Toolkit: Create High-Performance Landing Pages
4.	My View: Stop Ignoring the Opportunities for Cross-Selling and Upselling
5.	Survey Says: How Many TV Channels Do People Actually Watch?

What Master's Degree Suits Your Leadership Style? You want to be a leader, but you need the right soft skills to get there. A master's degree may help, but which one is right for you? Compare two degrees that may help you advance: MBA vs. MA Organizational Leadership.

How-To

Three Ways Marketers Can Master Strategic Word-of-Mouth

By Steve Bernstein

Positive word-of-mouth (WOM) has long been documented as a powerful growth tool. The good news: unlike our B2C brethren, we B2B marketers can strategically manage WOM. Here are three ways to ensure word-of-mouth skews positive. Read More

FOR PRO Members

Online Toolkit: Create High-Performance Landing Pages

This step-by-step online blueprint will help you create landing pages that boost conversions. It will help you determine landing page goals, set targets, segment your audience, select the best page format for achieving your goals, and measure your post-click results. Read More

Tuition Reimbursement: A Win-Win. You need a degree to advance. Your boss needs someone to step up. Solution: tuition reimbursement! Promoting from within saves the company money and helps you climb the ladder. Read our guide on how to convince your employer that this is the right step for you both.

Survey Says

How Many TV Channels Do People Actually Watch?

By Ayaz Nanji

Each month, American adults on average watch just 9.6% of the television channels they receive, according to recent research from Nielsen. Read More

Quick Take

#SocialSkim: Twitter Kills Vine, Instagram Tests Live Video, Facebook Bulks Up for Businesses

By Christian Neri

Twitter, Pinterest suffer massive cyberattack; Instagram's live-streaming foray; Microsoft's challenge to Slack; Facebook's newest features for businesses; Twitter's plans for big layoffs; Snapchat's viewership dip; how B2B marketers can use Facebook. Read More

My View

Stop Ignoring the Opportunities for Cross-Selling and Upselling

By Brad Zomick

Sales and marketing professionals primarily focused on customer acquisition often overlook one important area of sales potential: cross-selling and upselling to current customers. Read More

event calendar

Nov 1	FREE Seminar—Demand Gen 101: Your Guide to Generating Engagement and Revenue
Nov 3	PRO Seminar—How to Demystify Influencer Marketing With Content
Nov 11	Virtual Conference—Marketing Strategy \| 3 online sessions *FREE!*
Nov 15	FREE Seminar—Tell Your Story With Data
Nov 17	PRO Seminar—Hack the Conversation: Discover Insights Through Social Data
Dec 1	MarketingProfs University—Email Marketing Master Course

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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