MarketingProfs Today: Become a Tradeshow Hero | B2B Bright Bulb Award Winners | Marketing Tech

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In this issue

1.	How-To: Tradeshow Hero: How to Use Email & Marketing Automation for Live-Event Success
2.	Podcast: Lessons From 2015 Bright Bulb Award Winners: Ritz-Carlton, BESLER Consulting, Tripwire
3.	PRO Seminar: Case Study: Reframe Your Media Strategy to Identify & Engage New Audiences
4.	Survey Says: How Businesses Discover and Purchase Marketing Technologies
5.	My View: Five Big Fat Lies About SMS Marketing That You Probably Believe

Online Master’s in Integrated Marketing Communications. Learn to drive successful data-driven marketing communications by earning your MS in Integrated Marketing Communications online from the Medill School at Northwestern University.
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How-To

Tradeshow Hero: How to Use Email and Marketing Automation for Live-Event Success

By Brad Dodge

It's critical that the time and resources you're investing to participate in tradeshows generate great leads and real ROI. Here's how to use email and marketing automation to ensure you do exactly that. Read More

Podcast

Lessons From 2015 Bright Bulb Award Winners: Ritz-Carlton, BESLER Consulting, and Tripwire [VIDEO]

By Kerry O'Shea Gorgone

The Bright Bulb Awards recognize brilliance, excellence, and innovation in B2B marketing. Here, we feature the B2B Marketer of the Year, Best Large In-House B2B Campaign, and the Best Small Team In-House Campaign category winners. Read More

FOR PRO Members

PRO Seminar Case Study: Reframe Your Media Strategy to Identify and Engage New Audiences

You'll learn how a B2B company redefined its media and branding strategy to engage a new audience and re-engage its traditional audiences via social, PR, television, video, and more. You'll discover how to tailor your approach to capture the attention of a shifting customer base. Read More

Online Master’s in Integrated Marketing Communications. Learn to apply data-driven consumer insights that drive successful marketing communications. Earn your Medill Integrated Marketing Communications master’s degree online from Northwestern University. Download the latest white paper from IMC.

Survey Says

How Businesses Discover and Purchase Marketing Technologies

By Ayaz Nanji

How do marketers discover, research, and evaluate marketing technologies? To find out, Walker Sands Communications surveyed 313 marketers based in the United States. Read More

My View

Five Big Fat Lies About SMS Marketing That You Probably Believe

By Krissy DeAngelis

What you typically hear, read, or see about SMS marketing is far from the truth. So, let's take a look at the circulating rumors—and quash them right now. Read More

event calendar

Oct 29	PRO Seminar—Social Media & SEO: Tips for Successful Integration
Nov 5	PRO Seminar—Empower Your Employees to Be Brand Advocates
Nov 13	Virtual Conference—Mobile Marketing \| 3 online sessions *FREE!*

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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