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In This Issue
+ How-To: 10 Tips for Successful Product Placement in TV or Film
+ Survey Says: Are Demand Generation and Sales Teams Aligned? [Infographic]
+ PRO Take 10: Customer Engagement: How to Turn a Negative Into a Positive
+ Infographic: The Most Influential Candy Brands on Twitter [Infographic]
+ My View: Five Native Advertising Horror Stories Debunked
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How-To Product Placement as Effective Marketing Tool: 10 Tips for Successful Placement in TV or Film
By Jessica Cohen
Until you've scored a great placement, you can't know the crazy and myriad ways it can help your brand. Read More
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PRO Take 10: Customer Engagement: How to Turn a Negative Into a Positive
In just 10 minutes, you'll learn how to handle customer experience mishaps with finesse. You'll also learn how to create a greater level of brand trust and loyalty despite the customer issue—and, ultimately, turn an unhappy customer into a loyal one. Read More
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Survey Says
Are Demand Generation and Sales Teams Aligned? [Infographic]
By Ayaz Nanji
Some 47% of B2B companies say their demand generation and sales teams are coordinated or completely coordinated, according to a recent report from Corporate Visions. Read More
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Quick Take
The Most Influential Candy Brands on Twitter [Infographic]
By Verónica Maria Jarski
In the spirit of Halloween, let's look at the most influential candy brands on Twitter. How does your favorite fare? Read More
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My View Five Native Advertising Horror Stories Debunked
By Maria Shinkevich
Heard the recent hysteria surrounding native advertising? Most of the rumors are mistruths and misconceptions. Read More
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Oct 28
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Nov 6
 PRO Seminar—How to Create Visual Content That Drives Traffic and Gets Shared
Nov 13
 PRO Seminar—How to Lead the Mindful Marketing Revolution
Nov 14
 Virtual Conference—The Mobile Revolution 3 online sessions—FREE!
Dec 4
 MarketingProfs University—Email Marketing Master Course
 
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