MarketingProfs Today

Thursday, October 27, 2022

📋 Table of Contents

1. Hard Truths About B2B Personalization, Its Effectiveness, and Its Future

2. Using Video Testimonials as a Tool for B2B Growth

3. Three Ways to Unclog Your Sales and Marketing Funnel sponsored webinar

4. What Makes a Client Toxic?

5. Nothing Better Than a Loyal Customer MarketingProfs training course

Scroll down for more, including industry news, community goings-on, and other useful resources.

Hard Truths About B2B Personalization, Its Effectiveness, and Its Future
article
Hard Truths About B2B Personalization, Its Effectiveness, and Its Future
Personalization is such a sacred word in marketing. Who would question its effectiveness? This article examines a piece by two writers who did just that, and highlights points that are worth considering in the context of B2B. »
Using Video Testimonials as a Tool for B2B Growth
podcast
Using Video Testimonials as a Tool for B2B Growth
There's no question that video is a valuable component in your content marketing efforts. In this episode, Alexander Ferguson argues that testimonials, or customer stories, can be the most valuable videos of them all. Read more and listen in. »
sponsored webinar
Three Ways to Unclog Your Sales and Marketing Funnel
Are your buyers getting stuck in the middle of your sales funnel? It's time to take a plunger to the process. Join this webinar to learn how to find the source of the problem, unclog it, and boost your conversions. »
What Makes a Client Toxic?
infographic
What Makes a Client Toxic?
This infographic looks at the most common signs of a toxic client and breaks down which signs are seen most often by employees, managers, and business leaders. Check out the infographic. »
Nothing Better Than a Loyal Customer
MarketingProfs training course
Your business thrives when you focus on long-term client relationships. Set your brand apart to attract the right clients, find common ground, and build sustained customer loyalty with the Customer Relationships PRO course. Do it right and you'll have brand advocates shouting your name from the rooftops.
Make your customer relationships thrive
Afoot in the Neighborhood
MarketingProfs community goings-on
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
You're probably familiar with the legendary Marketing Smarts Podcast, which recently passed its 500th episode (Whoa!). But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Friday on YouTube, MarketingProfs Facebook PRO Group, and LinkedIn!
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
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News You Can Use
Updates from around the industry
inriver Extends Digital Shelf Analytics Capabilities With 'Channel Insights' Business Wire
Grammarly Announces New Tone Rewrite Suggestions to Help Professionals and Teams Build Better Relationships Business Wire
Unito, a Platform for Managing SaaS Apps, Raises $30M TechCrunch
SEO Industry-Leading Software Cora Announces New Upgrade GlobeNewswire
CellPoint Digital Partners With Reach to Augment Cross-Border Transactions The Paypers
Nium Partners With Zero Hash to Power Industry-Leading B2B Crypto Experiences GlobeNewswire
Upcoming Events
OCT
27
[Webinar] Three Ways to Unclog Your Sales and Marketing Funnel
60 minutes | sponsored by Act-On
NOV
3
[Webinar] 10 Pro Email Tips for Peak Inbox Performance
60 minutes | sponsored by MessageBird
NOV
11
[Friday Forum] Email Marketing Friday Forum
3 sessions | sponsored by Vidyard
NOV
16
[Master Class Kickoff Watch Party with Jay Schwedelson]
The Real Truth About Email Marketing
NOV
17
[Webinar] 10 Common Webinar Mistakes to Avoid in 2023
60 minutes | sponsored by ON24
DEC
9
[Friday Forum] Marketing Planning Friday Forum
3 sessions | sponsored by Adobe Workfront
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