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Together with SWZD, a division of Ziff Davis Inc.
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Wednesday, October 27, 2021
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Get Your Strategy Ready for Success in 2022
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MarketingProfs Master Class
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| Join Allen Weiss for his live Master Class Watch Parties with Q&A starting November 5. You'll learn how to create an agile, defensible marketing strategy so your brand can succeed in 2022 and beyond. Free for PRO members. |
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| Profs Picks |
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| Wouldn't we all like to know which solutions or services our customers will be looking to buy? Spiceworks Ziff Davis (SWZD) surveyed 1,000+ technology buyers from companies in North America and Europe for its annual State of IT Report to see what 2022 has in store for IT budgets and tech trends. For example, most companies expect to have more revenue—and they plan to use more of it for buying technology. The tech they're looking at more than before includes Cloud and managed services, and they'll be looking at security solutions, among others. Many of these ready-to-invest tech buyers will be researching your solution—or your competitors'. Start learning how you can reach them. Download your free copy of the 2022 State of IT Report. |
| Afoot in the Neighborhood |
| MarketingProfs community goings-on |
| Are you proud of what you've achieved with ABM in your organization? Proud of a peer who has had great success with ABM programs? Nominations are now open for the 2021 ABM Leadership Awards! Nominate yourself or a peer by Friday, November 5, for the opportunity to be selected as a top ABM Leader in 2021. |
| Summer is over, but our summer series of "working webinars" is still available for PRO members on demand. Check out each hands-on resource: lead magnets, list-building, welcome campaigns, sales campaigns and pipelines, and nurture campaigns. |
| Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage), is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market Research, Branding, Analytics, Positioning & Messaging, Customer Experience, and Demand Generation, see how MarketingProfs can help you. |
| How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you! |
| Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on. |
| A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line. |
| News You Can Use |
| Updates from around the industry |
| Wistia Launches Animated Cartoon Series Gear Squad vs. Dr. Boring for B2B Companies to Defeat Boring Marketing MarTech Series |
| Influ2 Raises $8M in Series A to Build Comprehensive Buying Group Marketing Solution Yahoo Finance |
| Vikrant Chowdhary Joins CleverTap as Company's First-Ever Chief Growth Officer PR Newswire |
| B2B Lead Generation Company Beyond Codes Announces Opening of Two International Offices Yahoo Finance |
| Boost.ai Expands US Market Presence, Appoints Bill Schwaab VP North America PR Newswire |
| Data-as-a-Service Startup QoreNext Closes Seed Funding Round Backed by Wavemaker Partners Business Wire |
| Bizzabo Acquires TeeVid, Launches Ultimate Video Production Suite PR Newswire |
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