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| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Tuesday, October 27, 2020 |
| 10 of the Best Tools for Market Research | ||||
| Market research is an essential first step for launching any project, but too many of us want to jump in and use our instincts instead of collecting the data we need to ensure success. Here are 10 tools that will make your research process easier. | ||||
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| Better and More-Personalized Customer Experiences: 4 Things You Can Do | ||||
| sponsored article | ||||
| Your customers want you to provide personalized offers and experiences, but they also want you to respect their privacy and allow them more control over their data. That's why a preference-management strategy is so important. Here are four things marketers can do. | ||||
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| Do Most B2B Marketers Gate Content? [Study] | ||||
| Nearly two-thirds (64%) of B2B marketers say they rely on content gating to capture the contact details of prospects and customers, according to recent research. Check out more findings from this study. | ||||
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| Improve and Prove the Value of Your ABM Efforts | ||||
| MarketingProfs event | ||||
| Gain access to insights from a Forrester Consulting study on ABM measurement, learn about ways to overcome the challenges of measuring ABM programs, and discover ABM measurement strategies that give B2B marketers more capabilities and greater ROI. Register for this free webinar. | ||||
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| Five Ways to Incorporate LinkedIn Stories Into Your Marketing [Infographic] | ||||
| LinkedIn finally hopped on the stories bandwagon, rolling out the content format worldwide in October. How can marketers make the most of this mobile-first, mixed-media format? Check out the infographic. | ||||
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| Marketing Strategy: How to Find a Sustainable, Differential Advantage | ||||
| MarketingProfs Master Class | ||||
| Join Allen Weiss, USC marketing professor, for a master class that takes the mystery out of marketing strategy. You'll learn how to analyze your market and develop a marketing strategy robust and agile enough to withstand market shifts. Learn more. | ||||
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| So glad you could join us today! —Vahe Habeshian, Director of Publications |
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