MarketingProfs Today: Lasting Brand Admiration | Nonprofit Storytelling | Demand Gen Managers

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In this issue

1.	How-To: Brand Admiration Is Earned, Not Given: Here's How to Make It Last Forever
2.	Quick Take: Nonprofit Storytelling: How the Power of 'Why' Can Increase Advocates, Donations
3.	PRO Today's Live Seminar: Email Copy That Converts
4.	My View: What to Look for When Hiring a Demand Generation Manager
5.	Survey Says: What Third-Generation US Hispanics Want to See in Online Content and in Ads

What Master's Degree Suits Your Leadership Style? You want to be a leader, but you need the right soft skills to get there. A master's degree may help, but which one is right for you? Compare two degrees that may help you advance: MBA vs. MA Organizational Leadership.

How-To

Brand Admiration Is Earned, Not Given: Here's How to Make It Last Forever

By Josh Zywien

Lasting brand admiration is achieved when your business becomes part of who people are (think "Mac people") and what they stand for. That kind of relationship isn't accidental or the result of good fortune. Read More

FOR PRO Members

Today's Live Seminar: MarketingProfs Makeover: Email Copy That Converts

We'll show you how to write email copy that converts. Joanna Wiebe will review PRO member-submitted emails and show you how to blend the art of creative copy with the science of conversion optimization to generate more revenue and profit for your business. Read More

Tuition Reimbursement: A Win-Win. You need a degree to advance. Your boss needs someone to step up. Solution: tuition reimbursement! Promoting from within saves the company money and helps you climb the ladder. Read our guide on how to convince your employer that this is the right step for you both.

Survey Says

What Third-Generation US Hispanics Want to See in Online Content and in Ads

By Ayaz Nanji

Some 70% of third-generation Hispanics in the United States say they feel connected to their Hispanic heritage, and more than half say their background is an important part of their self-identity, according to recent research from Yahoo. Read More

Quick Take

Nonprofit Storytelling: How the Power of 'Why' Can Increase Advocates, Donations

By Ray Gary

If you are part of a nonprofit that's struggling to gain donor support, get your team in the same room and ask yourselves these two questions. Read More

My View

What to Look for When Hiring a Demand Generation Manager

By Sanjay Castelino

Today's demand generation manager requires a different skill set from old-school managers'. To find the right person for this evolved role, you'll need to make sure he or she has these crucial skills. Read More

event calendar

Oct 27	PRO Seminar—MarketingProfs Makeover: Email Copy That Converts
Oct 25	FREE Seminar—Demand Gen 101: Your Guide to Generating Engagement and Revenue
Nov 3	PRO Seminar—How to Demystify Influencer Marketing With Content
Nov 11	Virtual Conference—Marketing Strategy \| 3 online sessions *FREE!*
Dec 1	MarketingProfs University—Email Marketing Master Course

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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