MarketingProfs Today: Email vs. Retail Apocalypse | Sharing Personal Info | LinkedIn Power User

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In this issue

1.	How-To: Email for Retail: Three Opportunities Despite the Retail 'Apocalypse'
2.	PRO On-Demand Seminar: How to Create a Customer-Centric Product Message
3.	Survey Says: The Personal Information Consumers Will Share With Brands
4.	Infographic: 11 Tips for How to Be a LinkedIn Power User

Personalization 2.0: The Business Impact of Highly Personalized Experiences
Webinar featuring Forrester sponsored by Progress - October 26 at 11 am ET
>>Register today

How-To

Email for Retail: Three Opportunities Despite the Retail 'Apocalypse'

By Paul Mandeville

As we near the end of 2017, retail faces significant profitability issues. In turn, marketers are facing pressure to capture and retain customer attention, and they're resorting to flashy new approaches. But email remains unmatched in helping to build brand, convert, and make sales. Read More

FOR PRO Members

On-Demand Seminar: How to Create a Customer-Centric Product Message

You'll learn the two most important factors in developing a compelling message strategy for your product or company: the uniqueness of your offer, and its ability to solve your target audience's most pressing problem. You'll leave with an action plan that will connect your message with your customer every time. Read More

Personalization 2.0: The Business Impact of Highly Personalized Experiences
Webinar sponsored by Progress featuring Forrester - October 26 at 11 am ET
>>Register today

Survey Says

The Personal Information Consumers Will Share With Brands

By Ayaz Nanji

Most consumers are willing to share their email address with brands but are hesitant to share other information, such as phone number, shopping history, real-time location, and income, according to recent research from SAP Hybris. Read More

AT-A-GLANCE

11 Tips for How to Be a LinkedIn Power User [Infographic]

By Laura Forer

Even if you're not hunting for a new job, maintaining an updated LinkedIn profile can help you with future job prospects that you might not even know exist. Check out the infographic for tips on how to make your profile stand out. Read More

event calendar

Oct 31	FREE Seminar—Don't Let Social Media Data Spook You!
Nov 1	FREE Seminar—10 Common Webinar Mistakes… and How to Avoid Them
Nov 10	Virtual Conference—Content Marketing \| Feed Your Content Beast a Better Diet
Nov 16	Teach Me How—How to Build an Email Nurturing Campaign That Converts
Nov 2018	B2B Marketing Forum 2018—Registration is now open!

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Research Writer: Ayaz Nanji
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