MarketingProfs Today: Create a Business Ecosystem | Social, CX, Steve Jobs | Bad Service

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: How to Create a Thriving Ecosystem of Customers, Partners, Advocates, and Influencers
2.	Podcast: Social Media, CX, and Lessons From Working With Steve Jobs: LiveWorld's Peter Friedman
3.	PRO How-To Guide: Engage Customers and Generate Leads With Interactive Content
4.	Survey Says: The Impact of Bad Customer Service Experiences [Infographic]
5.	My View: Three Big Things Enterprises Can Learn From Small Businesses

What Master's Degree Suits Your Leadership Style? You want to be a leader, but you need the right soft skills to get there. A master's degree may help, but which one is right for you? Compare two degrees that may help you advance: MBA vs. MA Organizational Leadership.

How-To

How to Create a Thriving Ecosystem of Customers, Partners, Advocates, and Influencers

By Jane Hiscock

A unilateral or bilateral business model, whereby vendors sell to customers or via business partners, is old-school. Today, an ecosystem is the way to increase shareholder value, foster customer relationships, and enhance brand equity. Read More

Podcast

Social Media, CX, and Lessons From Working With Steve Jobs: LiveWorld's Peter Friedman on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Peter Friedman, former Apple vice-president, and founder and CEO of LiveWorld, shares insights on social media for brands, customer experience, and business. Read More

FOR PRO Members

How-To Guide: Engage Customers and Generate Leads With Interactive Content

This 27-page guide will answer your questions about interactive content. It'll show you that it's about more than just games. It may even inspire you to "interactivate" your own content and engage your readers. Read More

Tuition Reimbursement: A Win-Win. You need a degree to advance. Your boss needs someone to step up. Solution: tuition reimbursement! Promoting from within saves the company money and helps you climb the ladder. Read our guide on how to convince your employer that this is the right step for you both.

Survey Says

The Impact of Bad Customer Service Experiences [Infographic]

By Ayaz Nanji

Some 59% of US workers say they would not deal with a company again after one or two bad customer service experiences, according to recent research from OfficeTeam. Read More

My View

Three Big Things Enterprises Can Learn From Small Businesses

By Lorcan Malone

Don’t assume that big companies know everything about staying competitive in a crowded space. Enterprises can learn a lot from small businesses. Read More

event calendar

Oct 27	PRO Seminar—MarketingProfs Makeover: Email Copy That Converts
Oct 25	FREE Seminar—Demand Gen 101: Your Guide to Generating Engagement and Revenue
Nov 3	PRO Seminar—How to Demystify Influencer Marketing With Content
Nov 11	Virtual Conference—Marketing Strategy \| 3 online sessions *FREE!*
Dec 1	MarketingProfs University—Email Marketing Master Course

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Christian Neri

Advertise with us: Call (866) 557-9625

Want to contribute an article to MarketingProfs? See our guidelines.

Copyright © 2000-2016 MarketingProfs, LLC All Rights Reserved
Terms under which this service is provided to you.
We protect your privacy. All logos and names are the copyrights of the respective owners.

MarketingProfs, LLC | 1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625