MarketingProfs Today: Landing Page Design | Search: Mobile vs. Desktop | Content Tightrope

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In this issue

1.	How-To: Landing Page Design: Seven Tested Ways to Improve Conversion
2.	My View: Mobile Helps You Engage Customers During Each Step of the Buying Journey
3.	PRO Seminar: Social Media and SEO: Tips for Successful Integration
4.	Survey Says: Mobile Search Success: What High-Ranking Pages Have in Common
5.	Infographic: The Content Tightrope: Creating Content That's Shareable and Trustworthy

Online Master’s in Integrated Marketing Communications. Learn to drive successful data-driven marketing communications by earning your MS in Integrated Marketing Communications online from the Medill School at Northwestern University.
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How-To

Landing Page Design: Seven Tested Ways to Improve Conversion

By Alp Mimaroglu

There are hundreds of tried-and-true conversion optimization methods for improving landing pages. Here are seven of the most basic—and powerful—ones. Read More

FOR PRO Members

PRO Seminar: Social Media and SEO: Tips for Successful Integration

You'll learn how to integrate social media into your digital marketing efforts and make it work for your SEO strategy. You'll understand which KPIs to focus on and what tactics to use for tracking and measuring your efforts—and successes! Read More

Online Master’s in Integrated Marketing Communications. Learn to apply data-driven consumer insights that drive successful marketing communications. Earn your Medill Integrated Marketing Communications master’s degree online from Northwestern University. Download the latest white paper from IMC.

Survey Says

Mobile Search Success: What High-Ranking Pages Have in Common

By Ayaz Nanji

What characteristics do Web pages that rank well on Google's mobile search engine results pages have in common? And do they differ from high-ranking desktop search results? Read More

Quick Take

Walking the Content Tightrope: How to Create Content That Is Shareable and Trustworthy [Infographic]

By Verónica Maria Jarski

Content creation means engaging in a balancing act—walking a tightrope between content that's trustworthy and content that's shareable. These seven tips can help you keep your balance. Read More

My View

Mobile Helps You Successfully Engage Customers During Each Step of the Buying Journey

By Kevin Rice

Mobile is the only channel that follows consumers throughout their entire lifecycle. Make sure you're meeting your customers and prospects every step of the way. Read More

event calendar

Oct 27	FREE Seminar—Event Insights & ROI: Improving the Attendee Experience
Oct 29	PRO Seminar—Social Media & SEO: Tips for Successful Integration
Nov 5	PRO Seminar—Empower Your Employees to Be Brand Advocates
Nov 13	Virtual Conference—Mobile Marketing \| 3 online sessions *FREE!*

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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