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| By Peter Gracey |
| That might not be the formula that immediately comes to mind for improving your teleprospecting results, but it's how you can keep your teams focused and organized throughout your campaigns.
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| This online tool provides you with a step-by-step blueprint for quickly creating email campaigns that deliver the results you need. You'll be able to define your campaign goals, set a budget, segment your list, create compelling calls to action, and evaluate your results.
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| Who's in Favor of Targeted Social Media Ads? |
| In the digital age, when many people feel increasingly uncomfortable with personal data being collected and used for advertising, a majority of social media users nevertheless say they prefer that ads served to them on social networking pages be tailored to their lifestyle, according to a new survey.
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B2B Direct Mail: Four Tips for a Healthy ROI
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| Leaving direct mail out of your B2B marketing mix might be a big mistake—even in the digital age. If done right, good-ol' direct mail can be a valuable channel. Here are four tips from two marketers on how to incorporate direct mail into a B2B multichannel marketing strategy.
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| By Matthew Grant |
| Your product has only a few seconds to make a positive impression on your customers. Is it doing that—or is it scaring folks away?
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