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In This Issue
+ How-To: Lessons From a Law Firm on Creating Awesome Content
+ PRO: Your Guide to Successful Social Media Marketing
+ Survey Says: Social Option Boosts Influence of B2B Content
+ Quick Take: Five Rules for Your New Company's Playbook
+ My View: Podcast—Social Media Monitoring Feeds on Brains
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Advertisement  Become a Facebook marketing expert in 3 weeks at Facebook's Marketing Bootcamp! First 5,000 registrants get up to $125 in free advertising. Access free webinars and resources. Visit facebook.com/bootcamp to learn how to use Facebook's social products to grow your business.
How-To Three Things Marketers Can Learn From a Law Firm (Yes, a Law Firm) About Creating Awesome Content
By Ann Handley
One of the things you learn in this case study of sorts is how you, too, can humanize your business and show off your personality in a creative and unexpected way, and in the process gain and keep customers. Read More
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PRO Your Guide to Successful Social Media Marketing
Need help defining objectives for your social marketing campaigns? Check out our A Step-by-Step Guide to a Successful Social Media Program. Creating your strategy, policy, and team will be a breeze! Read More
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Advertisement  30 Proven Internet Marketing Strategies
By improving your online marketing skills, you can capture more leads, close more sales, and get repeat business. Infusionsoft has compiled a guidebook of ways to improve your online marketing and grow your business. Download the guide and get started today!
Survey Says
Social, Interactive Options Boost Influence of B2B Content
Prospective technology buyers who consume whitepapers and other types of tech content say they perceive marketing collateral to be more influential when it displays a social sharing option, or when audio or video content is embedded within it. Read More
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Quick Take
Five Rules for Your New Company's Playbook
Before you get in the game and start a small business, you'll need to create a detailed playbook. Develop a winning business plan—and set yourself up for success—by following these five guidelines. Read More
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My View Marketing Smarts Podcast: Social Media Monitoring Feeds on Brains
By Matthew T. Grant
In this episode of Marketing Smarts, Aaron Weber of Spiral16 discusses what makes content popular, how effective algorithms are at parsing the Web's information, and how to connect with the people who are talking about you. Read More
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@unmarketing Made this 2 min vid for anyone that has to justify social media to their boss/clients https:////bit.ly/SMROIoy
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Forum Today's Question
By lstevens 10/24/2011 at 3:04 PM
I work with retailers that have received a few negative online reviews. How can I encourage customers to post positive reviews online? Go To Question
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Oct 27
 PRO Seminar—The Art of Sales Conversations with Mike Schultz
Nov 1
 FREE Seminar—New Approaches to Maximize Your ROI sponsored by ThinkVine
Nov 3
 PRO Seminar—How to Build a Thriving Content Ecosystem with Ann Handley and Matt Grant
Nov 8
 FREE Seminar—Webinars: An Integrated Marketing Campaign sponsored by Ready Talk
Nov 11
 Digital Marketing World—Email Marketing free online conference
Mar 29-30
 SocialTech 2012—Drive leads and sales Get notified when registration opens
 
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