| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Thursday, October 25, 2018 |
Hello, discerning marketers!
As usual, we have a broad cross-section of useful marketing topics in this issue of MarketingProfs Today: from cognitive biases, B2B content deadly sins, and lesser-used content marketing tactics... to preferred PPC channels, ways to craft accessible emails, and the future of influencer marketing. Enjoy the diversity!
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| Are Cognitive Biases Causing You to Make Bad Marketing Decisions? |
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| Cognitive biases are the enemies of rational decision-making. They are the pesky thought traps that cause humans (even us smart marketers) to do irrational things. Here are some of the more prominent biases we need to start avoiding right away. |
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| What's Next for Influencer Marketing? |
| sponsored article |
| How do you know an influencer is legit? That's a challenge for marketers and audiences alike. But creating a triangle of trust between your brand, your influencers, and your audience can mean big results for your business. See what a recent survey found about the challenges of influencer marketing and what we can expect from the practice in the near future. |
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| The 7 Deadly Sins of B2B Content: GoToWebinar's Daniel Waas on Marketing Smarts [Podcast] |
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| In this special video episode of our Marketing Smarts podcast, Daniel Waas, director of marketing for GoToWebinar at LogMeIn, shares findings from GoToWebinar's recent report: Trends in B2B Content Engagement. Watch, listen, or read (or all three) to find out more. |
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| Three Less-Popular but Effective Content Marketing Tactics for Traffic, Links, and Social Shares |
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| Sometimes, it's easier to find success by pursuing unpopular tactics that many marketers haven't caught on to yet—or tactics that have fallen out of favor but still work. Like these three content marketing tactics that generate traffic, links, and social shares. Give them a try. |
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| Creating Personalized Account-Based Marketing Programs: A NEW Course |
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| For your account-based marketing campaigns to succeed, you need to take your content development up a notch. Deeper insights. Greater personalization. More sophistication. It's hard work, but wow does it pay off! This new course gives you the down-to-earth approach you need. Time to take it up a notch! |
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| The Most Effective PPC Ad Channels |
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| Surveyed brand and agency marketers said text-based search advertising is the most effective pay-per-click (PPC) channel, and display advertising is the least effective. See what else your peers said. |
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| How to Craft Accessible Emails [Infographic] |
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| Making your emails accessible—visually, audibly, cognitively, and neurologically—isn't just the right thing to do... it's also good for business. Here's a checklist of ways to make your emails more readable for everyone. |
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So glad you could join us today!
—Vahe Habeshian, Director of Publications
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