MarketingProfs Today: Holiday Email Tips | First-Mover Advantage Fallacy | Content Creation Times

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In this issue

1.	How-To: Holiday Email Marketing Trends and Tips for 2017 From the Experts
2.	Podcast: The Fallacy of First-Mover Advantage: Ryan Holmes of Hootsuite
3.	PRO New How-To Guide: Email Essentials: Gmail Tricks of the Trade
4.	Survey Says: How Long Does It Take to Create a Piece of Content?
5.	Infographic: Creating Videos: What to Look for in a Voiceover Artist

Personalization 2.0: The Business Impact of Highly Personalized Experiences
Webinar featuring Forrester sponsored by Progress - October 26 at 11 am ET
>>Register today

How-To

Holiday Email Marketing Trends and Tips for 2017 From the Experts

By Kevin George

There's plenty of autumn left, but the holiday season is fast approaching. You might think you still have lots of time to launch your holiday email marketing campaign, but now is the time to prepare. Check out these holiday email marketing tips from the experts. Read More

Podcast

The Fallacy of First-Mover Advantage: Ryan Holmes of Hootsuite on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Hootsuite founder and CEO Ryan Holmes talks about why the "first-mover advantage" isn't really a thing, how he launched his business, why companies should promote employee health, and more. Read More

FOR PRO Members

How-To Guide: Email Essentials: Gmail Tricks of the Trade

In this 39-page guide, you'll learn what steps to take to ensure that every one of your email messages makes it into the Google inbox (or perhaps even into the vaunted "Primary" tab), to establish lasting trust with both Gmail and its billion-strong user base, and to push your email marketing results to the next level. Read More

Personalization 2.0: The Business Impact of Highly Personalized Experiences
Webinar sponsored by Progress featuring Forrester - October 26 at 11 am ET
>>Register today

Survey Says

How Long Does It Take to Create a Piece of Content?

By Ayaz Nanji

Most marketers say it takes between one and six hours, on average, to create a piece of content, according to recent research from coSchedule. Read More

AT-A-GLANCE

Creating Videos: What to Look for in a Voiceover Artist [Infographic]

By Laura Forer

The "Approachable Expert" is the best type of voice to use in explainer videos, according to research by Digital Brew. Check out the infographic to see what that means and how to find the right person to match your brand's voice. Read More

event calendar

Oct 31	FREE Seminar—Don't Let Social Media Data Spook You!
Nov 1	FREE Seminar—10 Common Webinar Mistakes… and How to Avoid Them
Nov 10	Virtual Conference—Content Marketing \| Feed Your Content Beast a Better Diet
Nov 16	Teach Me How—How to Build an Email Nurturing Campaign That Converts

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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