MarketingProfs Today: Jazz Up Boring Sales Copy | Give Customers Data Control | Mobile App Usage

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In this issue

1.	How-To: 11 Ways to Jazz Up a Boring Sales Page Without Resorting to Hype
2.	Survey Says: Mobile App Usage and Download Trends for 2016 [Infographic]
3.	PRO Take 10: How to Leverage Your Online Community
4.	My View: Why You Need to Give Customers Control Over Their Data
5.	Infographic: How to Improve Blog Writing Through the Art of 'Stealing'

What Master's Degree Suits Your Leadership Style? You want to be a leader, but you need the right soft skills to get there. A master's degree may help, but which one is right for you? Compare two degrees that may help you advance: MBA vs. MA Organizational Leadership.

How-To

11 Ways to Jazz Up a Boring Sales Page Without Resorting to Hype

By Marcia Yudkin

You don't have to do the verbal equivalent of dressing up in a burger suit and jumping up and down at passing cars. You can give your sales page copy some rhythm and oomph with these more subtle jazzifying moves. Read More

FOR PRO Members

Take 10: How to Leverage Your Online Community

In just 10 minutes, we'll share six practical tips that will help you tap into your online community to grow your business and benefit your customers. You'll leave with actionable steps to build a stronger online community. Read More

Tuition Reimbursement: A Win-Win. You need a degree to advance. Your boss needs someone to step up. Solution: tuition reimbursement! Promoting from within saves the company money and helps you climb the ladder. Read our guide on how to convince your employer that this is the right step for you both.

Survey Says

Mobile App Usage and Download Trends for 2016 [Infographic]

By Ayaz Nanji

Smartphone apps now account for nearly half of the time consumers spend with digital media, according to recent research from comScore. Read More

Quick Take

How to Improve Blog Writing Through the Art of 'Stealing' [Infographic]

By Verónica Jarski

Good artists copy; great artists steal—not actual information or ideas... but techniques. Check out these writing techniques for boosting your content's performance. Read More

My View

Why You Need to Give Customers Control Over Their Data

By Elie Auvray

To build trust with customers, marketers need to be clear about what data they collect, where they send it, and why. Read More

event calendar

Oct 25	FREE Seminar—Email Marketing Benchmarks: How Do You Measure Up and How Can You Improve?
Oct 27	PRO Seminar—MarketingProfs Makeover: Email Copy That Converts
Nov 3	PRO Seminar—How to Demystify Influencer Marketing With Content
Nov 11	Virtual Conference—Marketing Strategy \| 3 online sessions *FREE!*
Dec 1	MarketingProfs University—Email Marketing Master Course

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Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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