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In This Issue
+ How-To: Brand Dracula: Four Branding Lessons From the Undead
+ #SocialSkim: Social Media This Week: Instagram Ads, Facebook Stories
+ PRO Online Planning Tool: Blog Like a Pro
+ Survey Says: AOL Served More Video Ads Than Google in September
+ My View: Four Social Media Insights From the Women's Apparel Industry
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Advertisement  Online Master of Science in Integrated Marketing Communications. Learn to develop and manage marketing communications for a consumer-controlled media world. Earn your master's degree in Integrated Marketing Communications completely online from the Medill School at Northwestern University. Learn more.
How-To Brand Dracula: Four Branding Lessons From the Undead
By Michael DiFrisco
Bela Lugosi's portrayal of the creepy count continues to inform all depictions of vampires on screen and in books. Because of that consistency and memorability, Dracula can teach us lessons about branding. Read More
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PRO Online Planning Tool: Blog Like a Pro
This online toolkit gives you a step-by-step blueprint for creating and marketing a successful blog that attracts new business and serves as a dynamic hub for your customers to engage both with you and with one another. Read More
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Advertisement  Learn to develop and manage marketing communications for a consumer-controlled media world. Earn your master's degree in Integrated Marketing Communications completely online from the Medill School at Northwestern University. Click here to learn more.
Survey Says
AOL Served More Video Ads Than Google in September
By Ayaz Nanji
AOL, following its acquisition of Adap.tv, served more than 3.7 billion ads in September. Google Sites came in second with 3.2 billion ads, followed by the BrightRoll Platform with 2.8 billion, and LiveRail.com with 2.6 billion. Read More
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Quick Take
#SocialSkim: Social Media This Week, Including Instagram Ads, Facebook Stories to Share, YouTube's News Channel
By Angela Natividad
Learn the week’s latest on Instagram ads, Facebook's Stories to Share, YouTube’s newsroom play, how hacks can amp your social cred, and more. You’ll also see the hottest viral brand video and find out what mobile social network has more users than Twitter. Skim for the scoop! Read More
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My View Four Social Media Insights From the Women's Apparel Industry
By Lisa Joy Rosner
What can marketers learn from the fashion world? Find out in these highlights from a recent consumer study of the women's apparel industry and its customers' use of social media. Read More
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