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In This Issue
+ How-To: Nine Surefire Ways to Make Your Blog Fail
+ Slide Show: Social Media Disclosure Rules: Five Ways to Avoid Trouble
+ PRO Favorite Take 10: How to Create Custom URLs for Campaign Tracking
+ Survey Says: Small Business and the Election, the Economy, and Marketing
+ Quick Take: Is 'Free' Still a Dirty Word in Email?
+ My View: Three Places You Should Be Paying Attention to Customers
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How-To Nine Surefire Ways to Make Your Blog Fail
By Lianne Froggatt
Blogs provide an excellent platform for engaging with customers, but many bloggers make fundamental mistakes that can seriously harm their success. Here are nine unforgivable blogging offenses you should avoid. Read More
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Slideshow Social Media Marketing Disclosure Rules: Five Ways to Steer Clear of Trouble [Slide Show]
By Malcolm Faulds
When you're driving along a cliff at 100 MPH, it's nice to have guardrails. So for those in the fast lane of social media marketing, here's some advice on how to avoid collisions with the Federal Trade Commission (FTC) and others. Read More
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PRO PRO Favorite Take 10: How to Create Custom URLs for Better Campaign Tracking
In just 10 minutes, you'll learn how to create custom URLs for your campaigns that will improve your Google Analytics tracking tenfold and, ultimately, improve your campaign performance. Read More
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Advertisement  Get the inside scoop on what works (and what doesn't) in today's marketing campaigns. Learn to make your campaigns stand out and inspire action in MarketingProfs University: Campaign Planning & Management. Save $200 when you use code WOWFACTOR.
Survey Says
Small Business and the Presidential Election, the Economy, and Marketing
US small business owners favor Mitt Romney over Barack Obama as the presidential candidate better equipped to lead the US in an economic recovery, according to a study that polled local business owners about the economy and their expected revenues and marketing. Read More
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Quick Take
Is 'Free' Still a Dirty Word?
Writing email copy can be tricky. You want to get recipients' attention, but you don't want to use words that trigger spam filters. So what about the word "free"? Once considered the reddest of red flags, it's now considered a safe copywriting choice. Right? Read More
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My View Listen Up: Three Places You Should Be Paying Attention to Customers
By Verónica Maria Jarski
Half of a great conversation involves listening, yet we often ignore practicing that invaluable skill. Here are three places where marketers can hone their listening abilities and deepen their relationships with customers. Read More
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Oct 25
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