MarketingProfs: In this issue: How to survive the holiday season; self-reliance for entrepreneurs; B2B content marketing funnels; marketing writing

Your Source for What Matters in Marketing • From the Team at MarketingProfs

Thursday, October 24, 2019

	Marketers and Retailers, Want to Survive the Holiday Season? Implement AI.
	Self-Reliance for Entrepreneurs (And Everyone Else): John Jantsch [Podcast]
	Marketing Writing: Binge-Learn How to Be a Better Writer
	Creating & Optimizing B2B Content Marketing Funnels: A Guide [Infographic]

Marketers and Retailers, Want to Survive the Holiday Season? Implement AI.

The entire retail industry is at a crossroads—facing store closures, CMO reshuffles, and competition from Amazon, among other obstacles. But retailers still have a lucrative opportunity to differentiate themselves and win over the large numbers of undecided and last-minute shoppers.

Self-Reliance for Entrepreneurs (And Everyone Else): Author John Jantsch on Marketing Smarts [Podcast]

John Jantsch, small business marketing speaker, marketing consultant, and bestselling author of several books—including Duct Tape Marketing; Duct Tape Selling; The Commitment Engine; and The Referral Engine—shares tips from his latest, The Self-Reliant Entrepreneur: 366 Daily Meditations to Feed Your Soul and Grow Your Business. Read more and listen in.

Marketing Writing: Binge-Learn How to Be a Better Writer

MarketingProfs event

One skill is guaranteed to make your marketing better: writing well. Take time this fall to binge-watch all 11 sessions of MarketingProfs' Marketing Writing Bootcamp, and set off toward a successful 2020. Save $100 with code BINGELEARN.

A Guide for Creating and Optimizing B2B Content Marketing Funnels [Infographic]

Marketers today need to create content to satisfy potential customers' voracious appetite for information. Which is why B2B marketers need to understand the various stages of the B2B content marketing funnel—to ensure potential buyers' information needs are met.

Profs Picks

One skill is guaranteed to make your marketing better: writing well. To be well on your way to a successful 2020, take time this fall to binge-watch all 11 sessions of Marketing Writing Bootcamp. Each session is 20-60 minutes, presented by the likes of Ann Handley, Sonia Simone, Ahava Leibtag, and Nancy Harhut (among others). The sessions are available on-demand for viewing at any time on your computer or mobile device. Save $100 with code BINGELEARN.

What's a really good way to describe what MarketingProfs B2B Forum (#mpb2b) can do for you? Pack a year's worth of marketing knowledge into 2-3 days of intense learning, networking, and fun & shenanigans? Yes... that sounds about right. And if the attendee reactions to this year's just-finished B2B Forum in DC are any indication, #mpb2b 2020—in San Francisco, November 3-6, 2020—will be AMAZING! Register now to save big!

Upcoming Events

OCT

[Webinar] Get Ahead: Top Tips for Successful Demand Generation
sponsored by LeanData | 30 minutes

OCT

[Webinar] Demystifying Event Marketing
sponsored by Cvent | 60 minutes

NOV

[Online Forum] Marketing With Video
sponsored by Vidyard | 3 live sessions

So glad you could join us today!

—Vahe Habeshian, Director of Publications

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