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In This Issue
+ How-To: The Top 10 Keys to Writing Attention-Capturing Subject Lines
+ #SocialSkim: Well-Timed Facebook Posts, Kotex-Sponsored Vampires, More!
+ PRO: [Online Toolkit] Optimize and Maintain Your Email List
+ Survey Says: Brands Are Increasingly Posting Videos Directly to Facebook
+ My View: Five Takeaways From the B2B Marketing Forum 2014
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Advertisement  Online Master of Science in Integrated Marketing Communications. Learn to develop and manage marketing communications for a consumer-controlled media world. Earn your master's degree in Integrated Marketing Communications completely online from the Medill School at Northwestern University. Learn more today.
How-To The Top 10 Keys to Writing Attention-Capturing Subject Lines
By Curt Keller
All the great email content in the world isn't going to do your brand a bit of good if no one opens your emails. Which is why you need attention-grabbing headlines. Read More
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PRO [Online Toolkit] Optimize and Maintain Your Email List
Creating a plan to manage your email list is difficult. That's why we've pulled together all the steps for building, optimizing, and governing your list so that it aligns with your business objectives. Use our Email List Manager to simplify the process now—and thank us later! Read More
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Advertisement  Learn to develop and manage marketing communications for a consumer-controlled media world. Earn your master's degree in Integrated Marketing Communications completely online from the Medill School at Northwestern University. Learn more.
Survey Says
Brands Are Increasingly Posting Videos Directly to Facebook
By Ayaz Nanji
Marketers are increasingly uploading videos directly to Facebook rather than using YouTube links in their posts, according to a recent report from Socialbakers. Read More
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Quick Take
#SocialSkim: Kotex-Sponsored Vampires, Well-Timed Facebook Posts, Foursquare's First Ad Campaign
By Angela Natividad
Get the scoop on Foursquare's first ad campaign and Kotex's lunge for vampire-loving teens. Learn how to make sure your Facebook posts appear at the best times for your audience. And skim the rest of this week's roundup to stay in social shape! Read More
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My View Five Takeaways From the B2B Marketing Forum 2014
By Zachary Dominitz
I recently attended the MarketingProfs B2B Marketing Forum, located at the intersection of creativity and technology. Here's what I took away from the conference. Read More
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Oct 28
FREE Seminar—5 Power Skills to Boost Your Personal Influence
Nov 6
PRO Seminar—How to Create Visual Content That Drives Traffic and Gets Shared
Nov 13
PRO Seminar—How to Lead the Mindful Marketing Revolution
Nov 14
Virtual ConferenceThe Mobile Revolution 3 online sessions—FREE!
Dec 4
MarketingProfs University—Email Marketing Master Course
 
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