Today's dose of marketing know-how.
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Together with email verification service
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Today's dose of marketing know-how | Wednesday, October 23, 2024
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👋 Hello, Marketer!
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Have you ever heard of Tsundoku? It's a Japanese term for buying reading material you let pile up... without reading. If you're like me, it's how you end up with an accidental collection of books you thoroughly enjoy looking at, but never pick up, despite your best intentions. Isn't that kind of lovely?
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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Is Your B2B Sales Funnel Gen Z-Friendly? Understanding Buyers' New 'Pull' Triggers
Discover how to meet the needs of Gen Z B2B buyers by adapting and adjusting your sales funnel with ABM, content marketing, and PR tactics.
Learn more ➔
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COMMUNITY | POLL
The US Congress is considering a law to mandate an AM radio in every car as a source of emergency information, sports broadcasts, and talk shows.
Do you listen to AM radio? (Take the poll on LinkedIn.)
- Yes, I tune in to AM
- No, just FM or streaming
- No radio, I stream everything
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SPONSORED
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Are Your Emails Going to Invalid Addresses?
Did you know that at least 26% of addresses in the average email list become useless every year? You can use ZeroBounce's free Email List Evaluator to check your list now for invalid contact information. Give it a try.
Check your email list today ➔
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RESEARCH
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TikTok Is Now Gen Z's Top Social Platform for Product Information
TikTok has become Gen Z's favorite social platform for getting product information as well as for consuming news, according to recent research.
Check out the study findings ➔
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SPONSORED REPORT
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Crush Your Black Friday & Cyber Monday Goals!
Boost your holiday marketing efforts with The Ultimate Blueprint for Black Friday and Cyber Monday. Dive deep into multiple case studies and explore how to expand your audience with AI marketing. Unlock new insights and expert tips you can use to finish this year strong.
Crush your Q4 marketing ➔
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VIDEO FROM THE ARCHIVES
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Creating B2B Social Media Content That Fuels Human Connections
Ever felt like your B2B social media content is just not hitting the mark? Well, you're not alone. This episode dives deep into the art and science of creating B2B social media content that fuels human connection.
Tune in ➔
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FOR MARKETINGPROFS PRO MEMBERS
5-Step System Pinpoints Audience Motivation
What motivates your audience? Today at 12 noon ET, Anne Popolizio uncovers how to A/B-test your social media content. Identify what exactly drives your customers' behavior in this new session from Marketing Writing Bootcamp. Included with PRO membership.
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PROFS PICK—SPONSORED
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Your email list is the lifeblood of your marketing
But big chunks of your emails are likely being sent to invalid addresses! At least 26% of email lists degrade every year, becoming invalid—for a host of reasons. Then there are all those pesky spam trap addresses that can seriously damage your email campaigns. Not to mention all the "do not mail" addresses, "catch-all" addresses, and the "abuse emails" belonging to persons who abuse email reporting functions. How can you check your email list? Give ZeroBounce's free bulk email checker a try. Just upload a CSV or TXT file and verify a list of email addresses—with 99% accuracy! See what else ZeroBounce can do for your emails.
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Upcoming Events
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OCT
23
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Session 8 of Marketing Writing Bootcamp
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OCT
31
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45-minute webinar | sponsored by Predictiv
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NOV
7
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45-minute webinar | sponsored by Ortto
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NOV
12-14
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Join us live in Boston for the best B2B marketing conference on the planet.
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NOV
20
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4-week Working Webinar Series with Oli Gardner
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