MarketingProfs: In this issue: When choosing a CRM; content marketing teams; a podcasting study; writing better

Your Source for What Matters in Marketing • From the Team at MarketingProfs

Wednesday, October 23, 2019

	How to Choose a CRM That Employees Will Actually Use
	Creating Content? Make Sure You Have These Four Team Members
	Marketing Writing: Binge-Learn How to Be a Better Writer
	The State of Podcasting: Audience, Content, and Advertising Trends [Study]

How to Choose a CRM That Employees Will Actually Use

More and more companies are seeing the benefits of implementing technology into their workflows. Many are also seeing the pitfalls of selecting the wrong technology. In marketing and sales, the most commonly used tools are customer relationship management systems. When selecting a CRM, what should you look for?

Creating Content? Make Sure You Have These Four Team Members

Different companies have different methods and tools for content creation. What's important is that the team creating the content is capable of implementing a content strategy and achieving its objectives. So when putting together a content marketing team (or outsourcing to an agency), what should you be looking for?

Marketing Writing: Binge-Learn How to Be a Better Writer

MarketingProfs event

One skill is guaranteed to make your marketing better: writing well. Take time this fall to binge-watch all 11 sessions of MarketingProfs' Marketing Writing Bootcamp, and set off toward a successful 2020. Save $100 with code BINGELEARN.

The State of Podcasting: Audience, Content, and Advertising Trends [Study]

The podcast audience is growing rapidly, and listeners say the quality of podcast content is steadily improving, according to recent research from Adobe. Check out the study findings.

Profs Picks

One skill is guaranteed to make your marketing better: writing well. To be well on your way to a successful 2020, take time this fall to binge-watch all 11 sessions of Marketing Writing Bootcamp. Each session is 20-60 minutes, presented by the likes of Ann Handley, Sonia Simone, Ahava Leibtag, and Nancy Harhut (among others). The sessions are available on-demand for viewing at any time on your computer or mobile device. Save $100 with code BINGELEARN.

What's a really good way to describe what MarketingProfs B2B Forum (#mpb2b) can do for you? Pack a year's worth of marketing knowledge into 2-3 days of intense learning, networking, and fun & shenanigans? Yes... that sounds about right. And if the attendee reactions to this year's just-finished B2B Forum in DC are any indication, #mpb2b 2020—in San Francisco, November 3-6, 2020—will be AMAZING! Register now to save big!

Upcoming Events

OCT

[Webinar] Get Ahead: Top Tips for Successful Demand Generation
sponsored by LeanData | 30 minutes

OCT

[Webinar] Demystifying Event Marketing
sponsored by Cvent | 60 minutes

NOV

[Online Forum] Marketing With Video
sponsored by Vidyard | 3 live sessions

So glad you could join us today!

—Vahe Habeshian, Director of Publications

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