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In This Issue
+ How-To: Five Days to a More Focused CRM Strategy
+ Podcast: Entrepreneurial Spirit: The Founders of Barefoot Wine
+ PRO How-To Guide: Build Your Content Factory: Must-Have Tools
+ Survey Says: The Best Days and Times for Promotional Email Conversions
+ My View: The Six-Word Story: A B2B Forum Session Recap in Pictures
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Advertisement  Online Master of Science in Integrated Marketing Communications. Learn to develop and manage marketing communications for a consumer-controlled media world. Earn your master's degree in Integrated Marketing Communications completely online from the Medill School at Northwestern University. Learn more.
How-To Five Days to a More Focused CRM Strategy
By Anita Holley
Time is not just money, it's a factor in the efficiency of your CRM strategy. Here are five ways you can have a more productive day with your CRM—one for each day of the week. Read More
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Podcast Entrepreneurial Spirit: The Founders of Barefoot Wine Talk to Marketing Smarts
By Kerry O'Shea Gorgone
Michael Houlihan and Bonnie Harvey started Barefoot Wine in a laundry room and grew it into one of the top US wine brands. They talk about what others can learn from their business model. Read More
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PRO How-To Guide: Build Your Content Factory: Must-Have Tools to Get Your Assembly Line Humming
This 24-page guide lays out all the tools you'll need to manage and create content for your organization—from editorial calendars to content aggregators and curators to blog platforms, content organizers, presentation software, video and podcast tools... and more! Read More
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Advertisement  Learn to develop and manage marketing communications for a consumer-controlled media world. Earn your master's degree in Integrated Marketing Communications completely online from the Medill School at Northwestern University. Click here to learn more.
Survey Says
The Best Days and Times for Promotional Email Conversions
By Ayaz Nanji
Most promotional email recipients (65%) engage with email in the afternoons and evenings, yet marketers tend to send emails first thing in the morning, according to a recent report by Retention Science. Read More
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My View The Six-Word Story: A B2B Forum Recap in Pictures #mpb2b
By Kerry O'Shea Gorgone
With 42 sessions at this year's B2B Forum, you can bet there was a lot to love. One session that really got the audience talking was Larry Smith's Keynote: The Story of the Six-Word Memoir Project. Read More
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Oct 24
 PRO Seminar—The Remarkables: How to Win with Word-of-Mouth Marketing
Oct 25
 B2B Forum 2013 On-Demand—Over 30 hours of online education
Oct 29
 FREE Seminar— Cart Abandonment: What Consumers Want from Us
Oct 31
 PRO Seminar—Insta-Power: Reach More Customers with the Power of Pictures
Nov 5
 FREE Seminar—The New Frontier of Lead Nurturing: Display Advertising and Marketing Automation
Nov 8
 Virtual Conference—Take your mobile strategy from zero to hero Sign up for free!
Dec 5
 MarketingProfs University—Content Marketing Crash Course Use code CONTENT13 to save $200
 
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