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In This Issue
+ How-To: Seven Ways to Get Great Customer Testimonials
+ PRO Take 10: How To Create a Customer Advocate Program
+ Survey Says: Content Plays Critical Role Throughout Tech-Buying Cycle
+ Quick Take: Get the Biggest Bang for Your Blog
+ My View: Is Google Playing Mind Games With You?
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How-To Seven Ways to Get Great Customer Testimonials
By Sue Duris
Engendering trust in your company and understanding what your customers consider great service are vital to getting testimonials from them. Here's how we marketers can make it easy to get those testimonials. Read More
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PRO Take 10: How To Create a Customer Advocate Program
Customer advocates add to your credibility and give your brand a voice in the market. In just 10 minutes, you'll learn how to turn your biggest fans into customer advocates—and help your bottom line! Read More
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Advertisement  Get the inside scoop on what works (and what doesn't) in today's marketing campaigns. Learn to make your campaigns stand out and inspire action in MarketingProfs University: Campaign Planning & Management. Save $200 when you use code WOWFACTOR.
Survey Says
Content Plays Critical Role Throughout Tech-Buying Cycle
When making a major technology- or security-solution purchase, information technology decision-makers download an average of nine content assets throughout the buying cycle, according to IDG's 2012 Enterprise Customer Engagement survey. Read More
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Quick Take
Get the Biggest Bang for Your Blog
Blogging seems like a no-brainer, but it's grueling work that may not immediately yield the results you want. Here are a couple of ways to both diversify your blog content and increase content shareability, as well as some tools to help you maximize your output. Read More
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My View Is Google Playing Mind Games With You?
By Jon Harrison
Google constantly updates its algorithms to ensure webmasters run genuine, high-quality sites and don't game the system. But the constant changes can make you feel like Google is playing mind games with you. Read More
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