Today's dose of marketing know-how.
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Together with email verification service
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Today's dose of marketing know-how | Tuesday, October 22, 2024
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👋 Hello, Marketer!
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Picture it... Sicily, 1941. JK, and kudos if you get the reference (my fav TV show). Picture wandering through your favorite local bookstore. Coffee in hand, a cool breeze hitting your face with every swish of the door, gentle music playing as you peruse. That's it. No lesson or big idea. Just enjoy the thought!
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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Five Tips for Leaders to Effectively Implement OKRs
Learn five critical leadership tips for effectively implementing OKRs, promoting team autonomy, and driving organizational success.
Read more ➔
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COMMUNITY | QUOTE
"Give them quality. That's the best kind of advertising."
—Milton Hershey, chocolate maker
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SPONSORED ARTICLE
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Maximize ROI: Strategic Budgeting for B2B Website Redesign
Discover why strategic website redesign budgeting is crucial for B2B success and how to balance short- and long-term investments.
Start planning now ➔
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SPONSORED
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Are Your Emails Going to Invalid Addresses?
Did you know that at least 26% of addresses in the average email list become useless every year? You can use ZeroBounce's free Email List Evaluator to check your list now for invalid contact information. Give it a try.
Check your email list today ➔
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RESEARCH
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What Drives B2B Purchase Decisions: Personal vs. Professional Considerations
B2B buyers are increasingly being influenced by personal decision drivers, such as how comfortable they feel with a vendor, vs. professional drivers, such as pricing, according to recent research.
Check out the study findings ➔
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SPONSORED REPORT
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Crush Your Black Friday & Cyber Monday Goals!
Boost your holiday marketing efforts with The Ultimate Blueprint for Black Friday and Cyber Monday. Dive deep into multiple case studies and explore how to expand your audience with AI marketing. Unlock new insights and expert tips you can use to finish this year strong.
Crush your Q4 marketing ➔
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INFOGRAPHIC
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10 Common Content Marketing Mistakes (And How to Avoid Them)
In content marketing, the same mistakes tend to be made over and over again. The good news is that it's possible to steer clear of those mess-ups if you're on the lookout for them.
See the infographic ➔
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FOR MARKETINGPROFS PRO MEMBERS
Maximize Customer Lifetime Value
Increase your CLV with Kenda Macdonald's four components of lifecycle marketing: Attract, Engage, Sell, WOW! Get Kenda's proven framework to WOW your buyers: Check out her Master Class, The Secret to My (Demand Gen) Success. Available now to the PRO community.
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PROFS PICK—SPONSORED
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Your email list is the lifeblood of your marketing
But big chunks of your emails are likely being sent to invalid addresses! At least 26% of email lists degrade every year, becoming invalid—for a host of reasons. Then there are all those pesky spam trap addresses that can seriously damage your email campaigns. Not to mention all the "do not mail" addresses, "catch-all" addresses, and the "abuse emails" belonging to persons who abuse email reporting functions. How can you check your email list? Give ZeroBounce's free bulk email checker a try. Just upload a CSV or TXT file and verify a list of email addresses—with 99% accuracy! See what else ZeroBounce can do for your emails.
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Upcoming Events
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OCT
23
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Session 8 of Marketing Writing Bootcamp
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NOV
7
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45-minute webinar | sponsored by Ortto
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NOV
12-14
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Join us live in Boston for the best B2B marketing conference on the planet.
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NOV
20
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4-week Working Webinar Series with Oli Gardner
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