| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
Welcome back, discerning marketers!
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| Lead Management for ABM Is Not What You Think It Is: Six Key Differences |
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| You've already built an efficient lead-management machine... so you can just use it for your ABM program, right? Nope! The parts may be similar, but a lead management process for ABM is a whole 'nother animal—way different from what you're doing now. Learn what you need to do differently. |
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| Four Answers to Your Business Questions About Voice Search |
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| It's time to embrace voice search for your business. True, the technology is still evolving, but it's not true that you have time to wait. Voice search is happening now, and it's only going to get bigger. Start positioning your business to rank in search results. |
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| Creating and Testing Assets for Your Content Marketing Campaign: A NEW Course |
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| Did you know that 70% of the content that Marketing creates for Sales is never used? (Never as in... never ever!) That's because most content development happens without proper insight or a real sense of purpose. Learn how to turn that "never ever" stat around in this new course. Avoid becoming a "never ever" stat. |
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| Seven Challenges Plaguing the Modern Workplace [Infographic] |
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| What is the state of work in 2018? Are workers at large companies happy with their colleagues, productive at the office, and fulfilled by their jobs? Check out the findings of this new study. |
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| Why Customers Leave You—and How You Can Keep Them [Infographic] |
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| You might not be a therapist, but you would be smart to sit and listen. Hearing what your customers have to say—and understanding where they prefer to say it—can be the difference between customers who are loyal to your brand and customers who run to your competitors. Learn how to encourage retention, reduce churn, and, most important, keep your customers happy. |
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| Profs Picks |
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| Interested in leveling-up your career (and maybe even you life)? From perfecting your content strategy and automated email journeys to crafting experiential stories and getting started with AI, at the MarketingProfs B2B Marketing Forum you'll get the knowledge and tools you need to deliver results that will make you a marketing star in your company. Check out the full conference program. |
| A NEW learning path—email marketing campaign management—consists of 4 full courses and 25 lessons, taught by instructors who are email experts. This just-launched learning path walks you through every step you need to take to run a successful email marketing program. It's practical. It's immediately useful. It's easy to implement... Why wait? Hop on the path to email success. |
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So glad you could join us today!
—Vahe Habeshian, Director of Publications
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