MarketingProfs Today: Your Global Marketing Is Failing | Top Survey Platforms | Instagram Turns 5

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In this issue

1.	How-To: Five Reasons Your Global Marketing Is Failing (and How to Fix It)
2.	PRO Favorite Take 10: Shed Light on Email Traffic With Google Analytics
3.	MyView: Instagram Turns Five (My, How It's Grown!)
4.	Survey Says: The 20 Most Popular Survey Software Solutions [Infographic]
5.	Quick Take: AdWords Conversion Reporting Updates Enable Better Tracking

4 New Truths B2B Marketers Need in the Age of the Customer. The next wave of strategic advantage? Obsessive focus on customers and delivering what they want before competitors do. Learn how to think, invest and drive customer intelligence into meaningful experiences that engage and deliver value. View now.

How-To

Five Reasons Your Global Marketing Is Failing (and How to Fix It)

By Elizaveta Naumov

You've expanded internationally, but for some reason your marketing isn't making the impact you thought it would. Here are some common pitfalls of global marketing and practical strategies to overcome them. Read More

FOR PRO Members

PRO Favorite Take 10: Shed Light on Email Traffic With Google Analytics

In just 10 minutes, we'll show you how to use campaign tracking to keep email traffic out of the dreaded "Direct Traffic" bucket in Google Analytics. You'll learn what reports and features to use to better understand your site visitors and how to measure performance based on your email goals. Read More

4 New Truths B2B Marketers Need in the Age of the Customer. Obsessive focus on customers and delivering what they want before competitors do will be the next strategic advantage for B2Bs. Learn how to think, invest in and drive meaningful customer experiences that engage and deliver value. View now.

Survey Says

By Ayaz Nanji

SurveyMonkey is the most popular software program for conducting online surveys and analyzing the resulting poll data, according to a recent report from Capterra. Read More

Quick Take

How the AdWords Conversion Reporting Updates Enable Better Tracking of Macro and Micro Conversions

By Chris Lucas

Google AdWords is making big changes that will affect marketers. These changes will have an enormous impact on SEO as well as the structure of ads and the customization of tables and charts. Read More

My View

Instagram Turns Five (My, How It's Grown!)

By Jenn Deering Davis

Instagram recently hit the five-year mark. Let's take a look at its memorable moments, how it has evolved, and what marketers can learn from this social media platform. Read More

event calendar

Oct 20–23	B2B Marketing Forum 2015—54 sessions, 3 keynotes, and 8 workshops
Oct 27	FREE Seminar—Event Insights & ROI: Improving the Attendee Experience
Oct 29	PRO Seminar—Social Media & SEO: Tips for Successful Integration
Nov 5	PRO Seminar—Empower Your Employees to Be Brand Advocates
Nov 13	Virtual Conference—Mobile Marketing \| 3 online sessions *FREE!*

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