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In This Issue
+ How-To: Harness Big Data for Better Holiday Shopping Experiences
+ Study Says: Tweets With Hashtags, Quotes & Images Get More Retweets
+ PRO Take 10: What's in It for Them? Crafting a Compelling Value Proposition
+ Infographic: 10 Reasons Marketing Needs to Be More Attractive to Women
+ My View: Virtual Events Help Marketers Travel Through Time (Sort of)
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Advertisement  Online Master of Science in Integrated Marketing Communications. Learn to develop and manage marketing communications for a consumer-controlled media world. Earn your master's degree in Integrated Marketing Communications completely online from the Medill School at Northwestern University. Learn more.
How-To How to Harness Big Data for Better Holiday Shopping Experiences
By Kelly Ford
This holiday season, customer-centric brands have an opportunity to up the ante for their consumer shopping experiences with an ace in the hole: Big Data. Read More
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PRO Take 10: What's in It for Them? Crafting a Compelling Value Proposition
In just 10 minutes you'll learn how to identify who your ideal customer is, and what your unique value proposition should be in order to achieve product-market fit. You'll also pick up actionable tactics and tools that help you articulate your positioning via direct interaction with your target audience. Read More
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Advertisement  Learn to develop and manage marketing communications for a consumer-controlled media world. Earn your master's degree in Integrated Marketing Communications completely online from the Medill School at Northwestern University. Click here to learn more.
Survey Says
Do Tweets With Hashtags, Quotes, and Images Get More Retweets?
By Ayaz Nanji
Tweets that contain one or more hashtags are 55% more likely to be retweeted than those that do not, according to a recent analysis Dan Zarrella of HubSpot. Read More
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Quick Take
10 Reasons Why Your Marketing Needs to Be More Attractive to Women [Infographic]
By Verónica Maria Jarski
Is your business friendly toward women? Here are 10 reasons why it should be. Read More
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My View Virtual Events Help Marketers Travel Through Time (Sort of)
By Michael Nessler
Need a time machine to make it to two seminars running at the same time? Virtual events can help folks go beyond time (and place) restraints. Read More
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Oct 22
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 FREE Seminar— Cart Abandonment: What Consumers Want from Us
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 PRO Seminar—Insta-Power: Reach More Customers with the Power of Pictures
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 Virtual Conference—Take your mobile strategy from zero to hero Sign up for free!
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 MarketingProfs University—Content Marketing Crash Course Use code CONTENT13 to save $200
 
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