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Wednesday, October 21, 2020

Assessing Your CRM Implementation: Two Questions to Ask Yourself
Measurement Matters: How to Get More From Account-Based Marketing sponsored article
How to Calculate the ROI of Your SEO Campaigns
Just Two Weeks Until B2B Forum Online Marketingprofs PRO event
The Most Effective Link-Building Tactics According to SEO Pros [Study]
A Timely Demand Gen Road Map: How to Reach & Engage Buyers MarkeketingProfs event
 
Assessing Your CRM Implementation: Two Questions to Ask Yourself
The love-hate relationship with our CRMs is real. They often fail to meet promises made during selection and implementation, and they can fall short of their potential to drive revenue. But we can't live without them. To get more out of your CRM implementation, ask and answer these two questions.
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Measurement Matters: How to Get More From Account-Based Marketing
sponsored article
B2B marketers are attaining tangible results with ABM, and most who haven't started using it yet are planning to. And why not? It works. But your decision-makers clearly expect strong ROI. To find and fill capability gaps and prove the value of your ABM efforts, you must be able to measure.
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Collaborative Work Management That's Tailored for Marketers
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Organize, collaborate, and execute. Those are the three things marketers absolutely must do to implement successful marketing strategies. Yet we continue to use tools that don't allow us to do what we desperately must do. We need platforms that speak our language and meet our needs as marketers.
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How to Calculate the ROI of Your SEO Campaigns
If you want your website to rank high in Google searches and attract visitors and potential business, you need to be investing in SEO. And because many businesses don't invest in SEO at all, even a small amount of optimization can put you ahead of the competition.
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Just Two Weeks Until B2B Forum Online
MarketingProfs PRO event
If you could use a distraction—one that will inspire you, help you with your career, and connect you with other B2B marketers—then you won't want to miss #mpb2b this Nov 4 & 5. Can't make it to the live event? All of the sessions (except one keynote) will be available on-demand for 30 days. Don't delay: Get your ticket today.
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The Most Effective Link-Building Tactics According to SEO Pros [Study]
Search engine optimization professionals say "content creation and outreach" is the most effective tactic for link building, according to recent research. Check out more findings from this study.
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How to Power Highly Effective Digital Customer Experiences
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Gain value insights into digital experience (DX) and hear firsthand customer success stories from leading global companies at the all-digital Sitecore Symposium 2020, online next week. Learn from the leaders in DX marketing & technology. Join us.
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A Timely Demand Gen Road Map: How to Reach & Engage Buyers
MarketingProfs event
Getting and keeping buyers' attention, and addressing their needs and concerns, have all become harder than ever. See how you can better understand buyers' intent, more effectively communicate with them, and keep them moving through the funnel. Learn more: Register for this free webinar.
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Profs Picks
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In the new work environment, the demand for collaboration among team members is more important than ever. Teams today must stay synced no matter where they're working from. But marketing and creative teams have their own distinct work-management needs. We have to closely collaborate to ensure our marketing campaigns go off without a hitch. That's why 100,000 organizations use monday.com, which has created a new easy-to-use visual solution for marketing teams after in-depth research into our needs. On top of it all, the company offers a host of resources to help educate and inform marketers so we can do our job no matter what the current environment throws at us.
We B2B marketers are facing tough challenges when trying to engage buyers today. Getting their attention is harder, they are scrutinizing purchases more closely, buying committees are growing, and purchase decisions are taking longer. But you can do something about all that. In a webinar session by B2B marketing strategist Ardath Albee, you'll learn how changes to your messaging can deliver better buyer experiences that drive higher conversions. You'll also learn how to evolve your messaging across buyer stages, what context has to do with that process, and why emotion has a role in buyer engagement. Register for this event today—at no cost to you!
Upcoming Events
OCT
22
[Doubleheader Webinar] A Demand Gen Road Map
sponsored by RollWorks | 90 minutes
OCT
29
[Webinar] How Measurement Proves & Improves Your ABM's Value
sponsored by LiveRamp | 45 minutes
NOV
4–5
[VIRTUAL] MarketingProfs B2B Forum 2020
6 inspiring keynotes | 41 tactical sessions
DEC
1
[Master Class] Marketing Strategy: Finding a Sustainable, Differential Advantage
Kickoff Watch Party | 60 minutes
DEC
11
[Friday Forum] Marketing Planning
sponsored by ZoomInfo | 3 live sessions
So glad you could join us today!

—Vahe Habeshian, Director of Publications
MarketingProfs

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