MarketingProfs Today: Brand It Like Beyonce | Pinterest Milestone | B2B Customer Relationships

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In this issue

1.	How-To: Brand It Like Beyoncé
2.	#SocialSkim: Twitter Takeover Hopes Crushed; Pinterest Hits New Milestone: 10 Stories This Week
3.	PRO Toolkit: Email Campaign Planner
4.	My View: Complacency May Be Ruining Your B2B Customer Relationships
5.	Survey Says: The 20 Most Popular Halloween Costumes by Paid Search Spend

The MBA for Modern Business Leaders. The top-ranked Drexel LeBow online MBA provides students with the skills, knowledge and experience needed to develop new ideas, energize existing companies and create the future of business, today. Learn more.

How-To

Brand It Like Beyoncé

By Roger Dudler

Beyoncé is a shining example of how a public figure and a brand can intertwine. But it's not just individuals who can learn a great deal from the renowned and meticulously built Beyoncé brand; companies can, too. Read More

FOR PRO Members

Toolkit: Email Campaign Planner

This tool provides you with step-by-step instructions for creating email campaigns that deliver the results you need. You'll be able to define your campaign goals, set a budget, segment your list, create compelling calls to action, and evaluate your results. Read More

Create the Future of Business with an Online MBA from Drexel. The top-ranked Drexel LeBow online MBA provides students with the skills, knowledge and experience needed to develop new ideas, energize existing companies and create the future of business, today. Learn more.

Survey Says

By Ayaz Nanji

Based on Google paid search spending this year, Batman villainess Poison Ivy is the most popular Halloween costume, according to recent research from AdGooroo. Read More

Quick Take

#SocialSkim: Twitter Takeover Hopes Crushed; Pinterest Hits New Milestone: 10 Stories This Week

By Christian Neri

This week: Twitter's hopes of a takeover are dashed; Facebook Live gets a scheduling feature, and Facebook releases push notifications for apps; livestreaming app Busker blends content and e-commerce; four ways B2Bs should be using Snapchat and Instagram; and much more... Read More

My View

Complacency May Be Ruining Your B2B Customer Relationships

By Robert Johnson

Complacency is the most common way that B2Bs destroy relationships with their customers. But B2Bs can learn a lot from successful B2Cs about keeping customers happy and satisfied. Read More

event calendar

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