MarketingProfs Today: Align With Customers | Mobile and Minions | Email Deliverability | Content Strategy

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In this issue

1.	How-To: Six Ways Sales and Marketing Can Align With Customers and Grow Revenue
2.	Podcast: Going Bananas for Minions and Mobile: FunMobility CEO Adam Lavine on Marketing Smarts
3.	PRO How-To Guide: Hit a Home Run With Every Headline, Subject Line, and Call to Action
4.	Quick Take: Email Deliverability 2015: Are Messages Reaching Inboxes?
5.	My View: How a Content Strategy Delivered 55% More Sales Leads Each Month
6.	Survey Says: The 15 Most Searched-for Halloween Costumes

4 New Truths B2B Marketers Need in the Age of the Customer. The next wave of strategic advantage? Obsessive focus on customers and delivering what they want before competitors do. Learn how to think, invest and drive customer intelligence into meaningful experiences that engage and deliver value. View now.

How-To

Six Ways Sales and Marketing Can Align With Customers and Grow Revenue

By Trisha Winter

In B2B organizations, aligning sales and marketing goals with your current customers in mind can make the difference between meeting your quarterly goals and hoping next quarter will be better. Read More

Podcast

Going Bananas for Minions and Mobile: FunMobility CEO Adam Lavine on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Adam shares insights from his firm's award-winning interactive campaign for Chiquita Bananas featuring gamification and character tie-ins from the Minions movie. Read More

FOR PRO Members

How-To Guide: The Perfect Pitch: Hit a Home Run With Every Headline, Subject Line, and Call to Action

In this 33-page guide, you'll learn how to write headlines that will inspire your audience to read and want more; you'll also learn how to structure your subject lines for best results, identify the essential attributes of a clear call to action, and much more! Read More

4 New Truths B2B Marketers Need in the Age of the Customer. Obsessive focus on customers and delivering what they want before competitors do will be the next strategic advantage for B2Bs. Learn how to think, invest in and drive meaningful customer experiences that engage and deliver value. View now.

Survey Says

The 15 Most Searched-for Halloween Costumes

By Ayaz Nanji

The most searched-for Halloween costume so far this year is Harley Quinn, a DC Comics supervillain who features in the upcoming Suicide Squad film, according to a recent report from Bing Ads Industry Insights. Read More

Quick Take

Email Deliverability 2015: Are Messages Reaching Inboxes?

By Ayaz Nanji

Only 79% of legitimate marketing messages sent by brands are arriving in consumers' inboxes, with the rest ending up in spam folders or getting lost, according to a recent report from Return Path. Read More

My View

How a Content Strategy Delivered 55% More Sales Leads Each Month

By Jason Emanis

How important is content marketing? For one company, it meant a huge increase in sales leads and brand awareness. Find out why and how it made the shift (and why you should, too). Read More

event calendar

Oct 20–23	B2B Marketing Forum 2015—54 sessions, 3 keynotes, and 8 workshops
Oct 27	FREE Seminar—Event Insights & ROI: Improving the Attendee Experience
Oct 29	PRO Seminar—Social Media & SEO: Tips for Successful Integration
Nov 5	PRO Seminar—Empower Your Employees to Be Brand Advocates
Nov 13	Virtual Conference—Mobile Marketing \| 3 online sessions *FREE!*

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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