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In This Issue
+ How-To: Align Your Company's Sales and Marketing Efforts in Eight Steps
+ Survey Says: The Purchasing Behavior of B2B Buyers
+ PRO: How to Become a Tradeshow Rock Star: 10 Tradeshow Pitfalls to Avoid
+ Infographic: Seven Skills Marketers Need to Succeed
+ My View: Having Your Business Pigeonholed Can Be a Good Thing
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Advertisement  Online Master of Science in Integrated Marketing Communications. Learn to develop and manage marketing communications for a consumer-controlled media world. Earn your master's degree in Integrated Marketing Communications completely online from the Medill School at Northwestern University. Learn more today.
How-To How to Align Your Company's Sales and Marketing Efforts in Eight Steps
By Matt Close, Maureen Blandford
By nurturing appreciation for and creating expectations of each function's role, an organization can evolve into an aligned sales and marketing model. Read More
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PRO Take 10: How to Become a Tradeshow Rock Star: 10 Tradeshow Pitfalls to Avoid
In just 10 minutes, you'll learn about 10 tradeshow pitfalls and how you can avoid them. Eliminating these tradeshow "fails" will save you time and money—and help you release your inner tradeshow rock star. Read More
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Advertisement  Learn to develop and manage marketing communications for a consumer-controlled media world. Earn your master's degree in Integrated Marketing Communications completely online from the Medill School at Northwestern University. Learn more.
Survey Says
The Purchasing Behavior of B2B Buyers
By Ayaz Nanji
More than two-thirds (68%) of B2B buyers now purchase goods online, up from 57% last year, according to a recent report from the Acquity Group. Read More
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Quick Take
Seven Skills Marketers Need to Succeed [Infographic]
By Verónica Maria Jarski
What are the most important skills that a marketer needs to have? Read More
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My View Why Having Your Business Pigeonholed Can Be a Good Thing
By Steve Woodruff
Being pigeonholed in your personal life may be frustrating, but being pigeonholed in business has its benefits. Read More
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Oct 21
 FREE Seminar—How to Win Friends and Increase Profits With Killer Dashboard Design
Oct 23
 PRO Seminar—H2H: Learn to Speak Human, Share Human, and Market Human
Oct 28
 FREE Seminar—5 Power Skills to Boost Your Personal Influence
Nov 6
 PRO Seminar—How to Create Visual Content That Drives Traffic and Gets Shared
Nov 14
 Virtual Conference—The Mobile Revolution 3 online sessions—FREE!
Dec 4
 MarketingProfs University—Email Marketing Master Course
 
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