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In This Issue
+ How-To: Think Social Media Is a Waste of Time? Don't Give Up So Soon
+ Survey Says: Paid Search Trends: CPCs Rise, Bing Gains Spend Share
+ PRO Seminar: The Remarkables: How to Win With Word-of-Mouth Marketing
+ Infographic: 10 Things You Should Know About Sales Team Performance
+ My View: Content Marketers' Pet Peeves
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Advertisement  Online Master of Science in Integrated Marketing Communications. Learn to develop and manage marketing communications for a consumer-controlled media world. Earn your master's degree in Integrated Marketing Communications completely online from the Medill School at Northwestern University. Learn more.
How-To Think Social Media Is a Waste of Time? Don't Give Up So Soon
By Philip Paranicas
Especially in social media, if there is no immediate and significant response to an initiative, it's deemed a waste of time. But before you rush to judgment, give your effort an honest assessment against these three criteria. Read More
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PRO PRO Seminar: The Remarkables: How to Win With Word-of-Mouth Marketing
Remarkable businesses get their marketing done for free by committed fans. If you engage only in ordinary online outreach, you won't get noticed in today's increasingly busy social landscape. This seminar will teach you what makes up a remarkable campaign and what role word-of-mouth plays. Read More
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Advertisement  Learn to develop and manage marketing communications for a consumer-controlled media world. Earn your master's degree in Integrated Marketing Communications completely online from the Medill School at Northwestern University. Click here to learn more.
Survey Says
Paid Search Trends: CPCs on the Rise, Bing Gaining Spend Share
By Ayaz Nanji
In the third quarter of 2013, paid search impressions, clicks, and advertiser spend increased for both Google and Bing (which includes the Yahoo search partnership), according to a recent report by The Search Agency. Read More
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Quick Take
10 Things Every Sales Manager Should Know About Sales Performance [Infographic]
By Verónica Maria Jarski
How well do you know your sales team? To find out how salespeople feel about missed quotas, the lead pipeline, and sales performance, check out the following infographic. Read More
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My View Content Marketers' Pet Peeves
By Kevin Cain
Recently, OpenView Labs published an article asking marketers to air their grievances regarding content marketing. Here are the highlights of the responses that poured in. Read More
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Oct 22
 FREE Seminar—The Power of Presence: How to Get Audiences to Hang On Every Word
Oct 24
 PRO Seminar—The Remarkables: How to Win with Word-of-Mouth Marketing
Oct 25
 B2B Forum 2013 On-Demand—Over 30 hours of online education
Oct 29
 FREE Seminar— Cart Abandonment: What Consumers Want from Us
Oct 31
 PRO Seminar—Insta-Power: Reach More Customers with the Power of Pictures
Nov 8
 Virtual Conference—Take your mobile strategy from zero to hero Sign up for free!
Dec 5
 MarketingProfs University—Content Marketing Crash Course Use code CONTENT13 to save $200
 
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