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Together with online visibility management platform
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Wednesday, October 20, 2021
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Strategy: Live Watch Parties Coming Soon
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MarketingProfs Master Class
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| Join Allen Weiss for his live Master Class Watch Parties with Q&A starting November 5. You'll learn how to create an agile, defensible marketing strategy so your brand can succeed in 2022 and beyond. Free for PRO members. |
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| Profs Picks |
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| One of the worst things we can do as marketers is to send the wrong messaging to the wrong customers at the wrong time. The whole idea behind market segmentation is to avoid that type of career- and business-killing scenario. And at the heart of the segmentation process are buyer personas—customer profiles that are based on common needs and buying habits. Why are personas so important? Because if you don't know those needs and habits, you won't have a business for long—and, yes, you can't market to the right people. But building personas isn't easy. The Semrush Persona tool, however, can help you quickly turn what you know about your customers into personas that can be shared and used across the entire organization. The best part? The tool is absolutely free to use—with no limits. Try it today. |
| Afoot in the Neighborhood |
| MarketingProfs community goings-on |
| Summer is over, but our summer series of "working webinars" is still available for PRO members on demand. Check out each hands-on resource: lead magnets, list-building, welcome campaigns, sales campaigns and pipelines, and nurture campaigns. |
| Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage), is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market Research, Branding, Analytics, Positioning & Messaging, Customer Experience, and Demand Generation, see how MarketingProfs can help you. |
| How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you! |
| Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on. |
| A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line. |
| News You Can Use |
| Updates from around the industry |
| Heap Insights Report Indicates That Over 80% of Funnel Analyses Miss Important Interactions in the Customer Journey Business Wire |
| Forrester Introduces New Forrester Decisions Service for Product Management Leaders MarTech Series |
| New Parallax Survey Reveals More Than Four in Ten Employees of Digital Services Companies Feel Overwhelmed With Workload PR Web |
| Cint And StatSocial Offer Connected Data Solution for Insights Professionals AIthority |
| Jabmo ABM Platform Wins Best Tech for Advertising at CMO Asia Awards EnterpriseTalk |
| Electric, the IT Platform for SMBs, Raises $90M Series D TechCrunch |
| AnalyticsIQ Makes Marketing Data Available on AWS Data Exchange EIN News |
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