MarketingProfs Today: Scale Localized Marketing | Your Customer Journey Map | Google Search Changes

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In this issue

1.	How-To: Here We Grow: Four Tips to Scale Localized Marketing
2.	Quick Take: How to Operationalize Your Customer Journey Map
3.	PRO On-Demand Seminar: Amplify Your Marketing With Brand Metaphors
4.	My View: Five Things You Need to Know About Ad Agency Kickbacks
5.	Survey Says: How Google Search Has Changed in 2016 [Infographic]

The MBA for Modern Business Leaders. The top-ranked Drexel LeBow online MBA provides students with the skills, knowledge and experience needed to develop new ideas, energize existing companies and create the future of business, today. Learn more.

How-To

Here We Grow: Four Tips to Scale Localized Marketing

By Martha France

It's exciting to be part of a growing business. But growth can also be stressful, especially for Marketing. In fact, sometimes growth can cripple your business if you do not have the resources to adequately support it. Read More

FOR PRO Members

On-Demand Seminar: Amplify Your Marketing With Brand Metaphors

You'll discover seven archetypal metaphors that span countries, cultures, languages, and dialects. And you'll learn a step-by-step process to discovering your ideal brand metaphor and how to use it to engage and persuade your audience. Read More

Create the Future of Business with an Online MBA from Drexel. The top-ranked Drexel LeBow online MBA provides students with the skills, knowledge and experience needed to develop new ideas, energize existing companies and create the future of business, today. Learn more.

Survey Says

How Google Search Has Changed in 2016 [Infographic]

By Ayaz Nanji

Google's search engine is displaying fewer organic results on it first page this year than it was last year, and it's increasingly presenting different experiences for desktop and smartphone users, according to recent research from Searchmetrics. Read More

Quick Take

How to Operationalize Your Customer Journey Map

By Laura Patterson

Clearly, developing a customer journey map is beneficial to your business. But how do you ensure that all of your work in mapping the customer journey will be properly implemented within your organization? Read More

My View

Five Things You Need to Know About Ad Agency Kickbacks

By Rich Kahn

US ad agencies unethically padded their profits with secret rebate schemes, according to a recent report by the Association of National Advertisers. Here's a look at other findings and takeaways for marketers. Read More

event calendar

Oct 25	FREE Seminar—Email Marketing Benchmarks: How Do You Measure Up and How Can You Improve?
Oct 27	PRO Seminar—MarketingProfs Makeover: Email Copy That Converts
Nov 3	PRO Seminar—How to Demystify Influencer Marketing With Content
Nov 11	Virtual Conference—Marketing Strategy \| 3 online sessions *FREE!*
Dec 1	MarketingProfs University—Email Marketing Master Course

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Research Writer: Ayaz Nanji
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