MarketingProfs Today: Top-of Funnel Do's, Don'ts | B2B E-Commerce | Influencing Buying Decisions

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In this issue

1.	How-To: Do's and Don'ts of Top-of-Funnel Marketing
2.	My View: What B2B E-Commerce Can Learn From B2C
3.	PRO Take 10: Three Ways to Make Sure Your Press Release Gets Noticed
4.	Survey Says: Influencing Buying: The Disconnect Between Marketers and Consumers
5.	Infographic: Arm Your Content Marketing for the New Battlefield

4 New Truths B2B Marketers Need in the Age of the Customer. The next wave of strategic advantage? Obsessive focus on customers and delivering what they want before competitors do. Learn how to think, invest and drive customer intelligence into meaningful experiences that engage and deliver value. Register now.

How-To

Do's and Don'ts of Top-of-Funnel Marketing

By Maribeth Ross

Top-of-funnel marketing is all about engaging prospects with thought leadership and content marketing—not beating them over the head with hard-sell tactics. So how do you get the word out about your product? Read More

FOR PRO Members

Take 10: Three Ways to Make Sure Your Press Release Gets Noticed

In just 10 minutes, we'll walk you through three simple steps to ensure your press releases make it to print. You'll learn how to craft a newsworthy angle, adhere to universal journalistic guidelines, and give editors just the right amount of spice to help your press release really stand out. Read More

4 New Truths B2B Marketers Need in the Age of the Customer. Obsessive focus on customers and delivering what they want before competitors do will be the next strategic advantage for B2Bs. Learn how to think, invest in and drive meaningful customer experiences that engage and deliver value. Register now.

Survey Says

Influencing Buying Decisions: The Disconnect Between Marketers and Consumers

By Ayaz Nanji

Most marketers say traditional advertising is the most effective means of influencing buying decisions, yet consumers say advertising is one of the least-trusted influences, according to a recent report from Experticity. Read More

Quick Take

Arm Your Content Marketing for the New Battlefield [Infographic]

By Verónica Maria Jarski

The realm of customer experience, where new content marketing lives, is a little-traveled terrain. Marketers who brave it first can expect to win big with customers. Read More

My View

What B2B E-Commerce Can Learn From B2C

By Darren Hill

B2Bs should consider having the same selling best-practices that their B2C counterparts already mastered—or fear consumer abandonment for the better experience on the market. Read More

event calendar

Oct 20–23	B2B Marketing Forum 2015—54 sessions, 3 keynotes, and 8 workshops
Oct 27	FREE Seminar—Event Insights & ROI: Improving the Attendee Experience
Oct 29	PRO Seminar—Social Media & SEO: Tips for Successful Integration
Nov 13	Virtual Conference—Mobile Marketing \| 3 online sessions *FREE!*

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