| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Together with the #1 B2B marketing engagement platform: |
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| Wednesday, October 02, 2019 |
| Profs Picks |
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| With the rise of ABM, there's a demand for a new way of thinking about accounts—including how they move through buying stages toward intended outcomes. In today's complex B2B environments, the lead funnel is no longer enough. You have to consider the entire buying process as a whole. Learn how to go from a lead-centric world to an account-based world, the metrics that matter most, and how to measure them: View this free webinar. |
| If you're a B2B marketer looking for some truly amazing learning opportunities, check out the packed schedule of this year's MarketingProfs B2B Forum! The sessions cover everything from building content that converts, to creating plans and budgets CFOs will love, to using neuromarketing principles to elicit response, to all that you need to know about ABM, writing, SEO, MarTech, Sales & Marketing alignment, and so much more. Oh, and there will creative networking. And keynotes. And workshops for All Access pass holders! Avoid that pit-in-the-stomach FOMO feeling: Join your fellow marketers at the Gaylord National Resort, just outside Washington DC. |
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So glad you could join us today!
—Vahe Habeshian, Director of Publications
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