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MarketingProfs
Oct 2, 2017 Vol. 16, No. 190
In this issue
1. How-To: The Naked Truth About Public Speaking: Tips for Delivering a Winning Presentation
2. #SocialSkim: Twitter Tests Longer Tweets; LinkedIn User Content Preferences: 10 Stories This Week
3.  PRO  On-Demand Seminar: The Meat & Potatoes of Podcasting: How to Create a Successful Podcast
4. Survey Says: Micro-Influencers vs. Macro-Influencers: Whose Posts Are More Effective? [Infographic]
5. Infographic: How Much Do Instagram Ads Cost?
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Advertisement  Jacksonville University's Master of Science in Applied Business Analytics
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How-To
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The Naked Truth About Public Speaking: Tips for Delivering a Winning Presentation
By Melissa Drozdowski
How can you overcome a fear of public speaking? How can you deliver a presentation that encourages your audience to applaud and give you high marks on post-presentation surveys? Here are a few recommendations and best-practices. Read More
FOR  PRO  Members
Today's PRO Item
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On-Demand Seminar: The Meat and Potatoes of Podcasting: How to Create a Successful Podcast
In this Teach Me How seminar, you'll learn the key steps to starting a podcast, from setting goals to recording, editing, and promoting your published show. You'll leave with the tools you need to rock the mic—and ensure your podcast succeeds! Read More
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Survey Says
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Micro-Influencers vs. Macro-Influencers: Whose Posts Are More Effective? [Infographic]
By Ayaz Nanji
Instagram micro-influencers and macro-influencers garner similar average engagement rates on sponsored posts, according to recent research from Mediakix. Read More
Quick Take
#SocialSkim: Twitter Tests Longer Tweets; LinkedIn User Content Preferences: 10 Stories This Week
By Christian Neri
Twitter tests longer tweets (but how long & for whom?); LinkedIn users' content preferences; Facebook retargeting of physical-store shoppers; Instagram nears 1B users; tbh tops app charts, brings positivity to teens; tools to research competitors' social strategy; more! Read More
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AT-A-GLANCE
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How Much Do Instagram Ads Cost? [Infographic]
By Laura Forer
Instagram has 700 million users, and 2.26% of them—nearly 16 million people—are likely to interact with a brand on the platform. See more stats and trends about Instagram, including who's posting, who's reading, and what ads cost. Read More

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Oct 11
FREE Seminar—10 Marketing Hacks to Deliver Work On-Time, Every Time
Oct 12
Online Seminar—Create Your Content Architecture Blueprint PRO
Oct 12
Online Course—High-Performance Content Marketing | 12 online classes
Oct 13
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Oct 17
FREE Seminar—Turn Marketing and Sales From Frenemies to Besties
Oct 19
Teach Me How—How to Add Live Streaming Video to Your Marketing Mix PRO

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